Playdigious, a leading mobile games publisher, today announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game.
The content delivered via AdTrial provides a seamless, true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale. Equally, Playdigious is launching a limited “early adopter” program to allow qualified developers and publishers to be the first to experiment the playable format. More information can be found at http://adtrial.com.
Rather than just watching a short video or seeing still images from a game, AdTrial provides real game play, which is a stronger and more compelling tool for educating the public about the game, therefore leading to higher downloads. Early tests of the platform have shown a much higher click and install rate (200%/400%) and a retention rate that increases by over 20%.
“With the user acquisition market estimated at $5.6 billion in the USA by BI Intelligence in 2016 on mobile phones, any new tool that can increase downloads will be a major benefit to publishers and developers,” said Xavier Liard, co-founder of Playdigious. “AdTrial is poised to fundamentally change how game developers and publishers reach potential new customers. While our technology will also work for apps in general, we are 100% focused on driving downloads for free-to-play games.”
With consumers having so many game options on their mobile devices, it is often challenging for developers to break through the clutter and have their titles downloaded and played. To provide a new format to allow developers and mobile game publishers to reach a wider audience, AdTrial works to offer an SDK-free technology that allows for these “playable ads” to be experienced on all devices and within all apps.
The first game to be featured using AdTrial technology is “Pirate Power” from Godzi Lab, based in Palos Verdes Estates, California. More games using AdTrial will be announced in the coming weeks.