Steel Media has completed a survey of its audience on new specialist VR site TheVirtualReport.biz.
Highlights of the report have been provided ahead of the report’s full release alongside Steel Media’s flagship event in London. The biggest mobile gaming conference in Europe, Pocket Gamer Connects London, takes place 16-17th January 2017 and incorporates VR Connects, a dedicated area for the VR industry.
The survey highlights provide key insight into the future of this rapidly expanding sector. The VR and AR industry is looking forward to 2017 despite some apprehensions. Over 62% predicted a positive or very positive outlook for VR this year. Only 16.13% had doubts due to Brexit. Adoption of the latest tech is being fuelled by indie developers working with VR and AR, but the industry is calling on government to safeguard its future.
Lack of investment in UK, or a skills shortage, were considered the two most likely threats to the VR business caused by Brexit. Uncertain consumer interest in VR was considered the biggest current threat generally, said 60% of those who took part. Government investment in tech R&D was the biggest factor which 46% of those surveyed thought would help the UK stay at the forefront of VR development.
Many of those surveyed have yet to release a VR product, almost 50% have been operating for under two years and most have under $20,000 in development budget. Of those that disclosed their expectations, the majority expected their 2016 profits to be 5% or less, although almost 34% expected this to be more than 2015.
There are key hardware players at the forefront of VR and AR who respondents are working with. HTC Vive, with 63%, was seen as most important, closely followed by Oculus Rift with 55%. Mobile VR also featured significantly, with Google’s platforms Android/Daydream (53%) and Samsung Gear VR (52%) taking the third and fourth slots.
117 VR industry professionals took part in the survey, Developers were the largest group who took part at 55%. The majority of those surveyed were from: Europe (41%), UK (16%) and US and Canada (26%).
Chris James, Managing Director, Steel Media: “The games industry in the UK is vital to the British economy. Mobile continues to be a successful business area. And our research now shows that developers see huge potential in VR and AR. It’s interesting that any doubt in 2016 came not from Brexit but from the need for education and investment. We’ve launched our new event VR Connects alongside our hugely successful mobile event, and continue to grow our website TheVirtualReport.biz, to support this growing sector. This is just the beginning!”
The survey took place on the TheVirtualReport.biz, giving insight from VR professionals operating in the games industry. The survey was completed in tandem with a survey of the mobile games industry on PocketGamer.biz. The full results of both surveys will be available online to coincide with the launch of the biggest mobile gaming industry event in Europe,
Pocket Gamer Connects London, and its sister event VR Connects London, take place on the 16th and 17th of January at The Brewery on Chiswell Street. Some tickets to the event are still available at the time of writing. Over 74% of people surveyed said they considered networking opportunities to be the deciding factor on whether to attend an event or not; for this reason PG Connects and VR Connects has a dedicated Pitch & Match meeting system, two SpeedMatch sessions, the Very Big Indie Pitch and VR Indie Pitch for showcasing projects and more, including the hugely popular Global Connects party.