The Interactive Software Federation of Europe (ISFE) has presented a report by Deloitte that shows how European games companies are a driving force behind the global digital economy.
The report Mobile Games In Europe explores the emergence of the in-app purchase model in mobile video games. It shows how that model now supports 21,000 full-time employees in the European Union, many of them working in small enterprises that have been able to build sustainable businesses. The report highlights how mobile game developers now enjoy a lower barrier to entry and can start and build successful businesses anywhere in Europe. Regional industry hubs have attracted talent and capital and created new types of jobs and flexible, innovative business models.
ISFE expects to see double-digit growth in the mobile games industry until 2017, making it the fastest growing ‘content’ sector in Europe, with consumer spending estimated at more than €20 billion in 2015 alone.
The Deloitte report demonstrates that the in-app purchase model is popular with consumers, who show a high level of awareness of these games and enjoy more choice and variety. It also shows that only a small percentage of these gamers ever make in-app purchases. Consumers now download more free and in-app purchase mobile games than paid games.
On Tuesday 15th of September, ISFE organised a high-level event at the Microsoft Executive Briefing Center in Brussels to present the findings of the report. The event featured a keynote speech by MEP Kaja Kallas (ALDE) and a panel discussion during which representatives from the games industry, the European Parliament and the European Commission discussed how the growth and leading position of the European games industry could be ensured while supporting the EU’s Digital Single Market initiative.
“Of the top 10 apps in the Apple iOS and Google Play app store in June 2015, six were made by game companies headquartered in Europe”, says Simon Little, Managing Director of ISFE. “We can be proud of our leading position, while keeping the focus on fostering a business environment where skills and talent keep our companies at the top.”
ISFE represents the European video games industry to the European Union and international organisations. ISFE spreads the word on its members’ positions regarding the main political and legal initiatives of European and international institutions in fields such as intellectual property, e-commerce, trade negotiations and the protection of minors.