Train2Game News UKIE teaming with Player Research


UK games trade body agrees deal with leading user research company to provide new player experience reports

Industry-leading playtesting and user research specialists Player Research are introducing a series of new reports focussing on usability and player experience. Ukie have been appointed exclusive seller and distributor of these reports.

The reports, collated by Player Research using their expert knowledge and practical experience from watching and analysing real players, gives unrivalled insight and guidance to games companies to help understand how games are actually being played.

Dr Graham McAllister, Director of Player Research, said, “Competing with, and surpassing, the most successful games in the world to deliver an engaging and accessible player experience is difficult, but can be achieved. Our first report on the base builder genre will help studios assess how the UX of their game compares to the industry leaders, and detail how to deliver a best-in-class experience”.

The reports are both extensive and highly detailed and yet also published in an easily digestible way for games designers, programmers, producers, UI artists and the game development community at large.

The first report is for Base Builder games, focusing on four leading games in the genre; Clash of Clans, Star Wars Commander, Boom Beach, and Game of War: Fire Age.

The report is a result of hundreds of man-hours of expert analysis covering all aspects of game design, including user experience, usability, and social features and will be vital for any company working in this genre or considering entering it.

Dr Jo Twist, CEO of Ukie, said, “Understanding a player’s experiences and motivations is vital for any games business. If you truly understand your consumer you can grow your own games community and support your business growth. We’re proud to be able to deliver such high quality and robust reports from such a well-respected research company.”