Train2Game News Insomnia57 Twitter partnership


Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, today announced a new event partnership for Insomnia57, with Twitter, showcasing two apps throughout the event, as well as providing enhancements to broaden online conversations at Insomnia57.

Twitter, which reaches over 320 million monthly active users, is bringing two of its new, exclusive apps to the event: Q&A and Challenger. After a successful field test at Insomnia56, Twitter is returning to fully integrate the apps for the duration of the gaming event for the first time. The apps will help users to connect, share and engage with their favourite content across Insomnia57 through dedicated channels, so everyone can easily join the conversation.

Multiplay, which already sees Twitter as one of its main channels of communication to reach the Insomnia community, will be strengthening this connection throughout the festival.

As well as using the exclusive apps, Multiplay will be deepening the conversation on Twitter, using data visualisation to showcase and engage with their social audiences in real-time. Twitter will help bring to their attention live, branded and curated conversations, helping Multiplay amplify Insomnia57 through on-screen activation and audience participations from platforms.

Tapping into Twitter’s first-hand experience, Multiplay will ensure visitors, special guests and Insomnia staff will be able to effortlessly socialise with one another in a dedicated hub of online activity.

“Some of the biggest spikes in conversation on Twitter are driven by gaming – it’s the ultimate platform for people to connect on a global scale. Arming Insomnia57 with our talent apps is the perfect way to harness the conversation even more across that weekend of activity, and we can’t wait to see the results,” said Julia White, Media Partnerships, Twitter UK.

“Twitter is a huge platform for Insomnia visitors, with thousands of Tweets sent by visitors at the festival,” said Craig Fletcher, Founder and CEO of Multiplay. He continued: “With these apps introduced to the event by Twitter, content creators, publishers and developers will be closer to their fans than ever. This partnership will make the event easily visible online for fans in attendance and those around the world, showcasing Insomnia’s truly accessible and family friendly environment.”

Q&A App is exclusive to special guests, enabling YouTube and Twitch stars attending Insomnia to effortlessly keep in touch with their fans by answering their questions via the app. Available throughout the weekend of Insomnia57, people will be able to read the Q&A conversations on the @MultiplayEvents Twitter account as well as our special guest’s channel.

The Challenger App is created for visitors of Insomnia57, where people will be able to search and find members of the Insomnia team around the NEC Birmingham. Visitors will be encouraged to show off their ‘game face’, which will be shared and linked to the @MultiplayEvents Twitter account and stamped with #myi57.

Insomnia57 will take place at The NEC Birmingham, 25-28 March, 2016. Tickets for Insomnia57 are on sale now and can be purchased from the official website at