Train2Game News Insomnia57 Twitter partnership


Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, today announced a new event partnership for Insomnia57, with Twitter, showcasing two apps throughout the event, as well as providing enhancements to broaden online conversations at Insomnia57.

Twitter, which reaches over 320 million monthly active users, is bringing two of its new, exclusive apps to the event: Q&A and Challenger. After a successful field test at Insomnia56, Twitter is returning to fully integrate the apps for the duration of the gaming event for the first time. The apps will help users to connect, share and engage with their favourite content across Insomnia57 through dedicated channels, so everyone can easily join the conversation.

Multiplay, which already sees Twitter as one of its main channels of communication to reach the Insomnia community, will be strengthening this connection throughout the festival.

As well as using the exclusive apps, Multiplay will be deepening the conversation on Twitter, using data visualisation to showcase and engage with their social audiences in real-time. Twitter will help bring to their attention live, branded and curated conversations, helping Multiplay amplify Insomnia57 through on-screen activation and audience participations from platforms.

Tapping into Twitter’s first-hand experience, Multiplay will ensure visitors, special guests and Insomnia staff will be able to effortlessly socialise with one another in a dedicated hub of online activity.

“Some of the biggest spikes in conversation on Twitter are driven by gaming – it’s the ultimate platform for people to connect on a global scale. Arming Insomnia57 with our talent apps is the perfect way to harness the conversation even more across that weekend of activity, and we can’t wait to see the results,” said Julia White, Media Partnerships, Twitter UK.

“Twitter is a huge platform for Insomnia visitors, with thousands of Tweets sent by visitors at the festival,” said Craig Fletcher, Founder and CEO of Multiplay. He continued: “With these apps introduced to the event by Twitter, content creators, publishers and developers will be closer to their fans than ever. This partnership will make the event easily visible online for fans in attendance and those around the world, showcasing Insomnia’s truly accessible and family friendly environment.”

Q&A App is exclusive to special guests, enabling YouTube and Twitch stars attending Insomnia to effortlessly keep in touch with their fans by answering their questions via the app. Available throughout the weekend of Insomnia57, people will be able to read the Q&A conversations on the @MultiplayEvents Twitter account as well as our special guest’s channel.

The Challenger App is created for visitors of Insomnia57, where people will be able to search and find members of the Insomnia team around the NEC Birmingham. Visitors will be encouraged to show off their ‘game face’, which will be shared and linked to the @MultiplayEvents Twitter account and stamped with #myi57.

Insomnia57 will take place at The NEC Birmingham, 25-28 March, 2016. Tickets for Insomnia57 are on sale now and can be purchased from the official website at

Train2game News Insomnia 57 eSports


Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and a subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, will be hosting a number of popular eSports tournaments at Insomnia57 from 25-27 March.

Returning to Insomnia, the Halo 5 tournament sponsored by Plantronics, will sport a £3,000 prize pool. Teams of four will be able to compete for a share of the prize on both the Saturday and Sunday of Insomnia57, in which day visitors gain access to the Tournament Zone area for the very first time to watch live matches. For more information and to enter please visit the official site.

There will also be plenty of other tournaments for BYOC Ticket holders to try their luck in, such as Football Manager, SMITE, Heroes of the Storm, and StarCraft II: Legacy of the Void, as well as many more. For a full list of tournaments taking place, please visit the Insomnia57 Tournament page.

The Hearthstone Insomnia Truesilver Championship sponsored by GAME and Ballistix returns to the NEC with a completely revamped format as 200 players battle it out for a share of a $30,000 prize pool. For further details please visit the official Insomnia Gaming Festival website.

“After the success of our first major Hearthstone tournament at Insomnia56, we are delighted to once again be hosting the Hearthstone Insomnia Truesilver Championship. With up to 200 players competing for the $30,000 prize pool, we expect to see some competitive and compelling games.” said Craig Fletcher, Founder and CEO of Multiplay. “We’ve also added to the eSports experience at Insomnia57 by providing day visitors access to the area surrounding the Tournament Zone in the Exhibition Hall. We wanted to add more to the atmosphere, as onlookers get a closer look to watch players battle it out to be crowned champion.”

To ensure that you don’t miss out on the Insomnia experience, make sure you purchase your tickets to Insomnia57, which will give you access to the action packed Exhibition Hall, as well as Live interactive stage shows, Cosplay, Tabletop games, Retro zones and much more. Tickets are available to purchase from your local GAME store or online:

Train2Game News Insomnia 57


Multiplay, organiser of the UK’s largest gaming festival, Insomnia, and subsidiary of GAME Digital plc (“GAME Digital”), the UK’s leading video gaming specialist, is expecting the largest attendance at a Spring Insomnia Gaming Festival, with over 40,000 people looking to head down to the NEC Birmingham on Easter bank holiday weekend, 25-28 March.

Insomnia57 announces the very first host of special guests in the form of YouTube’s biggest gaming personalities, as TheSyndicateProject, AmyLee33, TheDiamondMinecart (DanTDM), Netty Plays, ECKOSOLDIER, The Gaming Terroriser, NoughtPointFour and Champwan are all present to participate on stage, either in panel discussions or live gameplay sessions, playing their favourite games.

“We’re delighted to welcome the return of YouTube’s biggest gaming stars to Insomnia, as they form a key cornerstone of the event with so many fans looking forward to seeing their heroes,” said Craig Fletcher Founder and CEO of Multiplay. “With the anticipation of Insomnia’s largest ever attendance, we’ll be seeing an even more fun and vibrant atmosphere, and we look to continue to deliver an enjoyable gaming experience for all attending across the event.”

More event information will be revealed in the weeks leading up to Insomnia57, from special guests with YouTube’s biggest stars, eSports tournaments, video games line-up in the exhibition hall, cosplay competition, goodies in the retail zone and much more.

Tickets for Insomnia57 are now on sale and can be purchased from the official website at

Insomnia57 will take place at The NEC, Birmingham, 25-28 March, 2016. For more information, please visit the Insomnia Gaming Festival website