Members of the Guildford games community, supported by Guildford Borough Council, the UK games trade body Ukie, The University of Surrey, and Enterprise M3 LEP, have announced that Guildford.Games Festival, a major new consumer, cultural, and business event will take place from 27th – 29th June 2019.
The weekend-long festival is designed for the general public, media, and international games businesses to learn about the dynamic nature and importance of games companies located in Guildford, UK.
Key highlights of the programme include an opening night industry charity fundraiser, an industry and business day, a consumer expo, and the first ever Guildford.Games Awards.
Guildford is a recognised epicentre for games development, games publishing, and technology in the UK. The region has a long and highly respected track record for delivering globally successful and industry defining video games, earning its reputation of being the ‘Hollywood of Games’.
Funded and run by members of the Guildford games community, Guildford Borough Council, Ukie, The University of Surrey, and Enterprise M3 London Enterprise Panel (LEP), the Guildford.Games Festival will highlight Guildford’s creative talent and contribution to a market that globally is worth around $81bn, and will celebrate its cultural recognition as the UK’s ‘Hollywood of Games’.
The festival aims to attract investment and skilled talent to the region to work with and in local games companies. It will also showcase to the public and wider sector, the cultural and economic output of the Guildford games community; a hotbed of creative talent with a huge amount of potential to expand and grow.
Chris Burchell, Local Economy Manager at Guildford Borough Council said, “We are delighted to be supporting this exciting event. Guildford is a thriving centre for high growth start-ups and our economy is now worth over £5billion annually. We have seen the digital games sector continue to grow steadily over the last decade and it now employs over 1000 people locally. We recently adopted a new Innovation Strategy and a central objective in that document is to support the digital games sector as a priority going forward. The Guildford.Games Festival will be an excellent opportunity for businesses and residents to discover more about this dynamic and exciting sector.
Dr Jo Twist OBE, CEO of Ukie said; “Ukie are delighted to be supporting the first ever Guildford.Games Festival this June. It is great to see the local council and games businesses working in tandem to showcase the incredible work of local games studios, publishers, and supporting organisations. It is particularly gratifying to see the engagement with local schools, colleges, and the University of Surrey to promote and encourage the next generation of games makers to extend the historic legacy of game development in and around Guildford.”
The 2019 Guildford.Games Festival takes place from 27th June to 29th June at GLive and across venues in Guildford. Highlights of the festival programme are:
Thursday 27th June:
Guildford Games Industry Night for GamesAid sponsored by Supermassive Games.
“We’re really excited to run our annual Guildford Games Night for GamesAid as part of the Guildford Games Festival this year, and look forward to a night of multiplayer fun with many of our local studios.”
Greg Howson, Communications Director, Supermassive Games
Friday 28th June:
Industry Day at GLive sponsored by The University of Surrey / G3, and Enterprise M3 LEP
“Guildford’s creative prestige is a story worth sharing. The festival marks the start of a new chapter, as its game development community comes together to celebrate the past and strengthen its future.”
Samuel Read, Games & Immersive Technology Partnerships Manager, University of Surrey / G3
“Enterprise M3 LEP are delighted to continue their support of the region’s digital creative economy, through sponsorship of this important event for the highly renowned Guildford and its creative area hinterland games industry. Our area enjoys a digital, design and knowledge-based economy with a strong record for exports. The talent and innovation found within our games industry are an outstanding example of that, and Enterprise M3 will continue to support this high value, high growth sector to continue to grow, diversify, and find new international markets.”
Kathy Slack OBE, Executive Director of Enterprise M3 LEP
Saturday 29th June
Consumer Day at GLive
Guildford.Games Awards sponsored by Wargaming UK, and Liquid Crimson
“We are delighted to be part of the biggest gaming hub in the UK and the Guildford.Games Awards are a great way of shining a light on some of the amazing talents who work here.”
Sean Decker, Product Director at Wargaming UK
“I am very proud to be a part of the Guildford games community and look forward to all the people and companies in the area being celebrated and recognised in this awards ceremony for all the hard work they do, and the fantastic games that they make which are loved worldwide.”
Jason Lord, Founder of Liquid Crimson
More details about Guildford.Games Festival will be announced soon. Further information can be found at Guildford.Games/Festival