Train2Game News UKIE and MCV market research

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Games trade body Ukie and leading games trade magazine MCV held their annual Market Valuation Breakfast today, where it was revealed that the value of the UK games market is up 5% from 2014, and now worth £4.19bn. Overall, the figures show positive growth across most of the categories of the UK games consumer market.

The biggest increase is seen in the mobile games market, worth £664m, an impressive £116m increase from 2014. Console hardware suffered a decrease in valuation, in 2015 being worth £689m, down from £915m in 2014.

For this year’s market valuation, Ukie and MCV added in a new category; specialist gaming PC hardware, which is worth £138m.

The market valuation has been calculated with input from leading data companies, GfK, IHS Technology, Neilson BookData, Official Charts company, NPD and Kantar. Representatives from some of these data companies spoke at a special launch breakfast held at Ukie this morning, where the figures were revealed for the first time.

Dr Jo Twist, CEO of Ukie, said, “This data shows the increasing strength of the games market and confident consumer growth in our industry. We’re pleased to see the market soar to nearly £4.2bn for the first time, which is a result of the constant creative and technological innovation in the UK industry, which makes our consumer market extremely strong. These statistics are hugely valuable to Ukie in our mission to promote the strength of our sector nationally – to investors, the media and policy makers – as well as internationally, where we aim to show that the UK is the best place in the world to make and sell games.”

Editor of MCV, Chris Dring, added, “Almost £4.2bn is an incredible result. And the figures show that there is opportunity across the industry, from games to accessories, past toys, books and events. Almost £1.9bn of the figures come from the booming digital sectors, which has become a major force for growth in games. But physical items still accounted for more than £2.3bn, so the results are positive for the entire business.

“Now we shall see what 2016 has in store with the arrival of new blockbuster games such as Uncharted 4, The Legend of Zelda and Gears of War, a rising tide of excellent looking independently-created titles, plus virtual reality and Nintendo’s secretive new console, the NX.”