The Open Gaming Alliance (OGA), a non-profit trade association focused on the games industry business, today announced Ubisoft® as its newest Corporate Member.
Ubisoft joins a growing roster of other forward-thinking industry leaders including Intel, Dell/Alienware, Logitech, Razer, Unity, Webroot and the recently announced Lenovo in supporting the OGA’s efforts to provide leadership and opportunities; and encourage growth and diversity within the games business ecosystem.
At this year’s E3, the Open Gaming Alliance announced several new initiatives including new membership levels; new AR/VR, Software and Cloud Gaming special interest groups; and a significant expansion of its indie developer support. Additionally, the OGA issued its annual Pinnacle research report analyzing industry revenues and trends
“PC Gamers are important to Ubisoft, and we’re committed to better understanding and addressing their needs and to continually improving our relationship with them,” said Sandrine Caloiaro, Consumer and Marketing Knowledge Director, Ubisoft. “By joining the OGA, we’re able to glean gamer insights from their research, learn from best practices in our industry and contribute to the group’s upcoming initiatives.”
The Open Gaming Alliance provides an array of resources to its industry members, ranging from research and best-practice guidance; to marketing support and networking with some of the industry’s premier middleware and hardware providers, and publishers. Founded in 2008, the organization has evolved to cover multiple platforms and operating systems; maintaining its primary goals of strengthening and promoting the community around all game platforms while providing a unified voice.
“Whether Assassin’s Creed Syndicate, Rainbow 6 Siege or one of the many other big games in its portfolio, Ubisoft brings quality entertainment experiences to gamers. It’s a thought-leader that spans every genre, platform and emerging technology within the industry,” said Wanda Meloni, OGA executive director. “Joining the OGA demonstrates Ubisoft’s determination to reaching even more players and to partnering with our other members to better our industry.”