
Its official, Call of Duty: Black Ops holds the title of the biggest entertainment launch ever. As MCV notes, Call of Duty: Black Ops was launched in the same week as popular beat combo Take That reformed and launched a new album. Even a new Harry Potter film was premiered, but it was the video game that came out on top.
Here in the UK, Call of Duty: Black Ops broke all previous day one records for a video game, shifting 1.4 million copies and making £58 million in revenue. Call of Duty: Black Ops went on to sell over two million copies in its first week on the shelves, generating over £80 million in revenue.
These figures easily beat every other entertainment product around at the moment, and MCV point out “Even the ‘fastest selling album of the decade’, Take That’s Progress, only managed 235,000 units in its first day on Monday this week, around 2m in revenue.”
The success of Call of Duty: Black Ops, combined with the launch of Microsoft’s Xbox 360 Kinect motion controller, means that the UK has had its biggest week ever when it comes to game sales. An estimated £114 million was made last week, beating the previous record of £107.6 million set in the final week of 2008.
Sales were possibly also improved by the various deals retailers provided in attempts to encourage consumers to buy Call of Duty: Black Ops from them.
Naturally, the massive sales of Call of Duty: Black Ops mean that it easily took the top spot in the UK video game charts. All of the games success has come on good, if not outstanding reviews, but its unlikely Activision and Treyarch will be too bothered with review scores given the massive success of the game across the globe.
If you somehow managed to miss all of the Call of Duty: Black Ops pre-launch hype, you can check out the launch trailer, and details of the new zombie mode featuring some famous faces here.
So Train2Game, do you believe the massive success of Call of Duty: Black Ops is good for the games industry? Or do you believe that it’ll just encourage developers to churn out the same old games?
And given that video games cost a lot more than going to the cinema, or buying a CD, do you think that the industry is getting too excited about the amount of money made by Call of Duty: Black Ops?
You can leave your thoughts about the success of Call of Duty: Black Ops here on the Train2Game blog, or on the Train2Game forum.