Discs vs Digital – Round 2

Another big name has waded into the Discs vs Digital debate in the form of Namco Bandai VP of sales, marketing and publishing Olivier Comte.

You may remember that recently, SCEE President Andrew House acknowledged that games sold on discs in boxes are still popular but that digital content could possibly the way forward. His comments were discussed in great detail on the Train2Game Forum.

In an interview with MCV, Comte spoke about a number of subjects including the digital market. He questioned its relevance on consoles;

Today digital is a significant part of PC gaming. We are a Japanese company and Japanese companies are not known for PC titles. But we need to have a product on every platform – including PC – so in that sense digital will start to become more important for Namco Bandai. There is better margin and using a digital platform gives us direct access to the consumer.”

“But in terms of console, it is a little bit too early to say. The only real business model for digital on consoles is DLC because the consumer will always want to have the box because it is an expensive thing.”

He raises a good point about the contrasts between the digital markets of console and PC games. As mentioned in a previous blog, the PC has embraced the idea of digital distribution and downloadable content far more enthusiastically than the Xbox 360 or PlayStation 3 has. The dominance of Steam in the digital distribution market has of course helped this along. Meanwhile, console owners prefer their games to some on a disc in a box.

So, while downloadable games may not be to the tastes of major distributors, it’s an ideal way for independent Games Designers, Games Developers, and Games Artists and Animators – like Train2Game students – to get their work out there.

This appears to have worked for independent studio Hello Games, who’ve just released their first production in form of Joe Danger on the PlayStation Network – and it’s had some very good reviews. We’ll have to wait and see if these positive reviews transform into downloads, but with a relatively low price it’s likely that many gamers will be tempted to try it out.

We’re not so willing to risk our money on something new if it costs £40 and doesn’t even come in a box. But this raises an important question for independent developers; do you save costs by releasing your first game as a digital download? Or do you sell it in a box which consumers can pick up on the shelf. Train2Game students, as producers, which medium would you prefer?

Discs vs Digital

Digital distribution of games might be becoming more popular, especially on PC, but according to Sony, “Disc based content is still very much what the consumer is used to and wants”

Speaking to the PlayStation blog about content delivery, SCEE President Andrew House acknowledged that while discs are still popular, improved technology is making digital downloads an increasingly attractive option.

“There has been a change in attitude and technology that is making digital delivery far more feasible and far more attractive. It is our job to ensure that consumers have the choice between the two where possible.

How this area will evolve, I can’t really say at this time, as we are relying on many things outside of our control, such as broadband speeds. Things are changing quickly and we have to make sure we are ready for those changes.”

So while discs remain the dominant force on consoles for now, it appears Sony will be keeping a close eye on how the ability to distribute digital content delivers in future. Indeed, only this week it was revealed that the PSP2 could be a download content only device.

However, at this moment in time it seems farfetched that a PlayStation 3 or an Xbox 360 could become completely download only. Industry analyst Michael Pachter even goes so far to say that there’s “No chance in hell” of this happening, and explained:

“PCs are probably about 95% connected to the internet but my guess is with the Xbox 360, it’s maybe two-thirds, with the PS3 it might be as high as 85%. And with the Wii my guess is it’s below 50% but probably closer to 35%, so it’s all the guys that are NOT connected that are going to keep games from ever being mandate downloadable.”

He raises a good point. Perhaps the PC market could become a fully digital industry at some point in future just due to the very nature of how a computer works. A brand new PC has a massive hard drive and this can easily be upgraded as time goes on in order to store more content. Consoles on the other hand have limited space. What would happen to a game that needed to be uninstalled to make room for a new one?

It’s this question that’s one of the main reasons that I personally prefer to buy my games on discs. I can access them any time I want just by picking them up off the shelf. It’d be an incredible hassle to constantly have to re-install older games I may want to go back to.

Of course, both the PlayStation Store and Xbox Live allow you to download smaller independent games – one a Train2Game student could develop – but even this can take a long time. It could therefore take most of a day to download and install, say a digital version of Red Dead Redemption onto a console.

Yes, I occasionally use digital distribution through Steam to download PC games, but at the end of the day, I still prefer to have physical copies available on my shelf not only for me to pick up and play whenever I want to, but also just to sit there and look nice in exactly the same way books or DVD’s would.

Digital distribution does have advantages, a cheaper price for the consumer and an easier way for an aspiring Games Developer, Games Designer or Games Artist to get their work out to the market. But personally, I believe that discs will be around for a long time yet.

How about you? Do you prefer to buy games as a physical disc in your hand? Or as a digital download? How do you think this will develop in future?

Ubisoft eye up 3D games

As recently as six months ago, not a lot of people had an interest in 3D television. Then, on December 17 2009 a certain film called Avatar was released and suddenly 3D became the next big thing in the world of looking at screens.

Now it seems most big films that are released come with an option of seeing them in 3D and now you can even watch football in 3D if your local is one of the handful of pubs that are equipped to do this. As of last month, 3D televisions are now available to the average consumer…if they have £1,799 to spare that is.

Of course, the games industry was never going to pass up this growing opportunity, and now Ubisoft chief executive officer Yves Guillemot predicts that between 15 and 20 per cent of Xbox 360 and PlayStation 3 games will support 3D in the next year. Ubisoft have already committed themselves to 3D with their release of Avatar: The Game which included optional 3D support. Other games including Batman: Arkham Asylum have had a 3D release, and even the upcoming 3DS will have a 3D function so it does indeed look like 3D will be the next ‘big thing’ Why, even just last week, Sony announced they’ll be releasing 3D patches for several PlayStation 3 games.

This makes the games industry an exciting place to be working right now and Train2Game student’s must be rubbing their hands with glee at all of the exciting gaming innovations, such as 3D,  they’ll be working on in the future. Perhaps one of them could go onto produce 4D games? Well, maybe …but the point is that the games industry is always changing, adapting and the prospect of entering it now as a Games Designer, Games Developer or Games Artist must be mouth-watering. Are you interested in going onto produce 3D games? Or would you rather stick to the conventional ‘2D’ versions?

Someone do me a favour though would you, and figure out a way to play 3D games without the need for the 3D glasses. I already have big enough spectacles of my own thanks.