Tag Archives: Ubisoft Toronto

Train2Game News: More games should focus on real-world issues and events says Jade Raymond

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Video games can be used to focus on real-world issues and provoke intelligent debate. That’s according to Ubisoft Toronto boss Jade Raymond who was speaking about the state of the games industry in an interview with Develop.

“The Arab Spring, class divide, internet freedoms… why aren’t there triple-A games about these topics? We can actually use the interactive power of our medium to talk about these subjects in a way that can provoke discussion about them.” she said, adding that while these subjects probably won’t become the core focus of games, they can quite easily be made a part of them.

“I am a realist – at $60m per triple-A game it’s not likely we can make a subject like this the core of a brand new IP. Games may be stuck in this narrow genre of action shooters – but that shouldn’t mean we are stuck.” said Raymond.

“So why not weave more meaning into existing blockbusters? Maybe GTA could make a statement about the penal system? Or maybe games like Call of Duty could make a statement about sexism? Maybe Splinter Cell could make a statement about the ethics of interrogation?” she continued.

“The first step is to add that into existing blockbusters, it’s easier to do it this way than introduce a new IP and be riskier with your content and your message.” the Ubisoft Toronto boss added.

The full interview is available to read in Develop magazine, or on Develop Online.

There’s more from Jade Raymond here on The Train2Game Blog, including her advice on getting into the industry.

What are your thoughts? Should video games make more of an effort to focus on real world issues?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

Train2Game news: Designing games specifically for girls isn’t the way to encourage more into the industry says Jade Raymond

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Train2Game students are likely to be aware that the games industry is currently rather male dominated. And while that’s slowly changing – there are plenty of both male and female aspiring game developers on the Train2Game forum – some believe more needs to be done to redress the balance.

However, according to Ubisoft Toronto boss Jade Raymond, designing games with a female audience in mind isn’t the way to encourage girls into the industry. Rather, if games are good, people of both sexes will be interested in game development.

“It’s not a question of making games specifically for girls, you make a good game and it will be played regardless of gender. A good game is a good game.” she told Eurogamer.

“I come from a family of three girls and we would sit around and play tons of games for our NES. I mean, can you say that Super Mario Bros. 3 is made for girls or boys? No, it’s more about exposure.”

And Raymond says that exposure is changing, as more and more girls own consoles.

“The truth is that perhaps my sisters and I were the exception because we had a console. Now that’s not the case. Games are everywhere. Just as many girls have a Nintendo DS as boys do. That’s step one towards thinking about a career in games.”

“Because if you haven’t been experienced them growing up, then you don’t think that it might offer a career for you. That is changing.” she added.

The full interview is over on Eurogamer, and is a fascinating read.  You can also get some advice on getting into the industry from the Ubisoft Toronto head, here on The Train2Game Blog.

What are your thoughts on Raymond’s comments? What do you think is the answer?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.