There are over seven billion people in the world and six billion of them have a mobile phone. One billion of those people with mobile phones are in China alone.
The head of the agency’s data division, Susan Teltscher, said: “We count Sim cards, not the number of devices or people, so if one person has two Sim cards in one device, it counts as two subscriptions; and we count monthly subscriptions as well.”
Sim cards used in a tablet or to access the internet on a laptop computer had not been taken into account, she added.
The Geneva-based agency also said almost two billion people – about one-third of the world’s population – had been internet users by the end of 2011. There were almost twice as many mobile broadband subscriptions globally as fixed broadband ones, said the agency.
The director of ITU’s Telecommunication Development Bureau, Brahima Sanou, said: “The surge in numbers of mobile-broadband subscriptions in developing countries has brought the internet to a multitude of new users.
“But despite the downward trend, prices remain relatively high in many low-income countries.
“For mobile broadband to replicate the mobile-cellular miracle and bring more people from developing countries online, 3G network coverage has to be extended and prices have to go down even further.”
These numbers show how open the market is for mobile gaming. With a potential six billion customers there is a lot of money and exposure to be had if you make the right game. This really is an exciting time to be getting in to the games industry.