Sony: PlayStation Move ‘Has greatly exceeded expectations’

PlayStation 3 PlayStation Move

The PlayStation Move controller is selling strongly and exceeding expectations, say Sony.

In an interview with Industry Gamers, GM of Latin America for SCEA Mark Stanley said that the PlayStation Move has been a ‘tremendous success’

“We’re actually continuing to catch up on filling the pipeline with product, as we are in the U.S. and worldwide because demand has greatly exceeded our expectations,” he said

“So far, we still don’t have enough to supply the [Latin America] region and we’re hoping to catch up, so triple-A success for us in the region. It’s been able to translate easily into the region.”

“Something as simple as Move is easily communicated, easily captivated by the region. The difference is we’ve been able very much to define the difference between Move and Wii and Kinect, which has helped us quite a bit.”

In October, Sony said that 2.5 million PlayStation Moves had been sold worldwide, with 1.5 million in Europe and 1 million in the USA.

The success of PlayStation Move is good news for Sony, especially given that the last few weeks have been dominated by the launch of Kinect for the Xbox 360. Microsoft have their eye on selling five million of the devices by Christmas. Sony will also hope that the release of ‘hardcore’ PlayStation Move games including Killzone 3 and LittleBigPlanet 2 will help the motion controller continue to be successful.

Perhaps the PlayStation Move would be more successful in the UK if we got the Kevin Butler adverts?

So Train2Game, do you own a PlayStation Move controller? Is it still interesting, or do you need some more games for it? And ultimately, do you think it’ll be Kinect or Move that wins the battle of the motion controllers?

You can leave your thoughts on the PlayStation Move here on the Train2Game blog, or on the Train2Game forum.

The new Kevin Butler PlayStation Move advert is awesome

Sony have released another new Kevin Butler ad ahead of next weeks much anticipated release of PlayStation Move.

This time Kevin Butler is the Sony VP of Family Funterventions (with his very own awesome looking PlayStation VP-ehicle) and he’s promoting what the PlayStation Move can do – which in a dig at Microsoft Kinect includes ‘sitting gaming.’

Oh, and Kevin Butler also announces that he’s moving in with the family featured in the PlayStation Move ad…not that they’re keen on it. Hopefully our favourite PlayStation Exec won’t be starting anymore fires…

You can watch the new Kevin Butler PlayStation Move ad – Kevin Butler Moves In- below.


The video release comes after Sony say they’ve ‘adapted a more international perspective’ with their gaming marketing strategy than they have in the past. President and Chief Executive Officer of Sony Computer Entertainment Kaz Hirai said:

“This is a very much overseas market driven organisation. So our new perspective is very important.”

However, The PlayStation Move is likely to have slower but more sustained sales than a traditional gaming property, according to an expert Christopher Dring, Deputy Editor at trade publication MCV.

The PlayStation Move motion controller is released on September 15th in Europe then September 17th in North America.

So Train2Game, what do you think of the new Kevin Butler ad? Will you be buying a PlayStation Move? If so is it a day one purchase, or are you going to be biding your time?

You can leave your thoughts on the Kevin Butler ad, or the PlayStation Move here on the Train2Game blog, or on the Train2Game forum.