Mobile Video Advertising network and technology company AdSpruce has announced the launch of a new partnership with Amsterdam based HTML5 games network BoosterMedia. The new partnership will provide game developers with the opportunity to monetize and increase revenue from any HTML5 game on the mobile web.

The partnership provides a new and better way for games developers to get a return on their investment. Mobile video advertising has a proven higher eCPM rate and is a significant improvement on the current banner advertising model widely available in the casual games market.

Founded in 2009, BoosterMedia has become the world’s leading HTML5 games network, pioneering the development and distribution of games on the mobile web. The BoosterMedia game platform boasts an audience of over six million active gamers with 350+ titles currently available to play. Through BoosterMedia, developers are given direct access to millions of gamers in over 50 countries. These games are distributed in app stores and on the mobile web, not only giving developers freedom from Apple and Google but massively increasing the potential audience for any mobile game.

Laurens Rutten, founder and CEO of BoosterMedia comments: “Video advertising is already a proven model for the monetisation of desktop game sites. However, until now, we could not find a good solution to monetise the mobile web. We are therefore happy to work with AdSpruce and bring video advertising to our mobile game sites.”

By partnering with AdSpruce, BoosterMedia has gained access to the “Native Ad Serving Platform” a proprietary technology developed by AdSpruce that can dynamically insert, target, track and deliver a wide range of innovative mobile video advertising formats to the mobile web on over 15,000 different mobile devices. This technology gives game developers the first real opportunity to pursue ad-funded revenue models on the mobile web. The Native Ad Serving Platform allows game developers to monetize their games using a variety of premium video ad formats – from rich media video banners to interstitial video ads and “Watch-To-Access” ads that provide players with targeted, relevant video ads prior to the start of a game.

AdSpruce CEO Ian Mullins spoke in-depth regarding the partnership
“ BoosterMedia is the leading HTML5 games network globally, the clear leader in its field. AdSpruce has the best watch-to-play mobile video advertising technology, so this was a great match and everyone wins. As the casual games model rapidly evolves to ad-funded and freemium, games networks and developers need the best in-game advertising technology and that ’ s where AdSpruce adds real value.

“ We are delighted to be partnering with BoosterMedia, giving their global audience of gamers a better in-game experience and enabling the games eco-system to continue to thrive. In-game video advertising delivers higher eCPMs with minimum disruption to gamers – either for initial access or for access to additional levels and functionality.”

The partnership comes at a time when many of the larger mobile game developers (such as Zynga) are creating new games and porting existing titles to HTML5 amid concerns of rising acquisition costs for app installs and questionable churn rates. Together, AdSpruce and Boostermedia have opened up a clear opportunity for forward thinking developers to create profitable games and apps on the mobile web.