Train2Game news: Bioware exploring ‘experimental’ mobile market

Train2Game students will know that iPhone gaming as a whole has become big business with a number of publishers plotting a long term mobile strategy.

And while the Train2Game blog has previously reported that EA has detailed plans for mobiles, Bioware, who publish the Mass Effect and Dragon Age series’ under the EA, don’t have any specific plans for mobile, but it’s something they’re looking into.

“We’re doing more stuff. EA as a whole is doing more mobile games, and at BioWare we’re looking at mobile extensions for our franchises as well,” BioWare founder Dr. Ray Muzyka told Industry Gamers.

“Nothing to announce specifically right now, but mobile’s going to be one of the dominant platforms going forward.” added co-founder Dr. Greg Zeschuk

And he believes mobile will become as strong as traditional consoles.

“It’s going to be right up there with anything else – it already is in a sense. In terms of dollar share, maybe not yet, but we’re just starting down the hill on free-to-play on mobile devices. That’s a big thing right now. So yeah, we take mobile pretty seriously.”

As previously reported by the Train2Game blog, free-to-play games generate a majority of App store revenue.  And Zeschuk believes the  free-to-play is a low risk environment to test out new ideas, with the prospect of failure not a catastrophe.

“One thing we’ve learned is that you need to lead with gameplay – making sure the core gameplay is really tight”

And another thing is just understanding the platform well enough that you really are state of the art in terms of what you’re delivering relative to what’s there.” said the Bioware co-founder.

“And sometimes it’s just experimental too, and on mobile with something of that scale it’s actually a lot safer to explore ideas,” he added.

So Train2Game, what are your thoughts on Bioware looking into mobile? Is it a good area to experiment with?

Leave your comments here on the Train2Game blog, or here on the Train2Game forum.

[Source: Industry Gamers]