Train2Game news: Modern Warfare 3 design tweaks – ‘most accessible’ Call of Duty

Call of Duty has a strong following amongst Train2Game students, many of whom will be keen to hear how Sledgehammer – one of three studios behind Modern Warfare 3 – believe their game design tweaks make the latest offering most accessible title in the series yet.

“One of the things we did consciously was to use the levels in multiplayer and put them in Survival mode,” Sledgehammer Games general manager Glen Schofield told CVG.

“That was to try and create this bridge so that people who do play single player, who are maybe a little intimidated by multiplayer, will sit down with a buddy and play co-op and go ‘wow, that’s cool. I’m really getting to know this level. I get the upgrade system now, I get it all.’ And then they could jump into multiplayer.”

Schofield was asked if this meant Call of Duty: Modern Warfare 3 was easier to get stuck into than previous games in the series.

“Absolutely. Then if you think about adding Call of Duty Elite to it, if you want to jump into multiplayer after you learn Spec-Ops and just use your friends list to play, then you’re given a higher level of comfort.” he replied.

“It’s one of the things we’ve been hearing: ‘I don’t want to jump into a game with a bunch of teenagers and get trash talked all the time. I want to actually have fun and get in there.’ And a lot of people like that type of gameplay, but we’re trying to make it so you can customise it for yourself.” the Sledgehammer general manager concluded.

Customisation appears to be a key theme of Modern Warfare 3, with the Train2Game blog previously reporting that game modes produced by Call of Duty Elite subscribers could be made available to all players.

Train2Game students can get a behind the scenes insight into development of Call of Duty: Modern Warfare 3 here on the Train2Game blog.

So Train2Game, what are your thoughts on Sledgehammer’s tweaks to multiplayer game design? Will it help make Call of Duty: Modern Warfare more accessible? Do you welcome it?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: CVG]

Train2Game student insight into Call of Duty: Modern Warfare 3 development

Many Train2Game students are looking forward to the release of Call of Duty: Modern Warfare 3 later this year. The franchise is arguably the biggest in gaming and is predicted to beat the impressive sales records of the previous Call of Duty titles.

In an interview with The Guardian, Infinity Ward’s Mark Rubin discussed a lot about the development behind Modern Warfare 3, including some of the new features which may be of interest to Train2Game students.

From a development point of view, Infinity Ward has added the ability to make changes to the game simpler.

“One of the big things we’ve changed is the ability to alter the game post-launch. That doesn’t sound like a cool feature, it sounds simple – it’s like ‘why can’t you just release patches?” said Producer Mark Rubin.

“Well, games don’t work that way – you can patch some things, but for others, it’s a significant deal, patching is not broad enough to do everything in the game.”

So one behind-the-scenes feature allows us to update files, sometimes without even doing a full patch – we can just tweak things like weapon balance, which we could never do before” he explained

“In the past, we’d put out a game and realise, ‘hmm, that’s weapon’s really over-powered’ but there was nothing we could do about it. I mean, with twenty million people playing the game, you learn more in the ten minutes after release than you do in months of pre-launch playtesting. So that tech feature was a big thing for us.”

The Call of Duty: Modern Warfare 3 producer also explained how the game engine had to be changed in order for Infinity Ward to build big, sprawling cities instead of desert locations.

“And also for single-player, our engine is very performance orientated – it’s all about keeping 60 frames-per-second, it’s all about fluidity, the feel of the game; we want you to forget you’re even holding a controller, that’s the key goal.” said Rubin.

So then design came to us and said, we want to stop doing these little villages in Russia or the Middle East, we want to go big, we want to go to the places that people live in, we want it on the streets that people walk down when they go to work.

“But it’s not as simple as just ‘oh yeah, go build London’. There was a lot of engine re-writing in order to make a big city work in our environment, in our technology, and still work at 60FPS” he added.

The full interview makes an interesting read for Train2Game students and is available on The Guardian Games website.

As previously reported by the Train2Game blog, the most popular community created multiplayer modes could find their way into the full game.

So Train2Game, what are your thoughts on the behind the scenes tweaks to Modern Warfare 3? Will it impact on the gameplay?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: The Guardian]

Train2Game news: Activision plot ‘methodical’ entry into social & mobile gaming

Train2Game students will be aware that many game developers are moving into digital, social and mobile gaming.

Indeed, as reported by the Train2Game blog, one of the biggest games industry publishers in the form of EA is massively committed to a digital push.

Their biggest rivals however, Activision, have been less keen to embrace digital. The Train2Game blog has previously reported that Activision CEO still sees a big future for traditional bricks and mortar retail rather than an all digital future.

And while Activision have yet to buy into social or mobile gaming in a significant way, their eventual entry will be ‘methodical’ Gamasutra report CFO Thomas Tippl told the Citi 2011 Tech Conference in New York City

We’re methodically investing in social and mobile gaming projects,” he said.

“While our goal is always to be number one in anything we do, even if we only get to half of our fair share in mobile and social over the next three years, it will still represent a significant upside, given that the mobile and social gaming markets have finally reached critical mass. And I expect it to grow at a double-digit clip for the foreseeable future.”

“We are certainly expanding the reach of our franchises through the platforms that are emerging,” the Activision CFO added.

Activision are starting to tip toe into the world of social media with their Call of Duty Elite service which will connect fans of the game with each other via mobile among other things.

As reported by the Train2Game blog, Elite will offer the chance for community game modes to become part of the official game.

And while Activision’s social media and mobile strategy is currently tied to their high profile brands.

“To date, we’ve mostly [explored social and mobile] around our existing franchises” said Tippl

“In the future you will see more activity on our part to broaden our social and mobile parts of the portfolio,” he added.

Of course, Activision isn’t totally foreign to digital markets, with 12 million – including some Train2Game students – people paying a monthly subscription for World of Warcraft.

What are your thoughts on Activisions digital and social strategy? Do they risk falling behind? Or are they wise to play the long game?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: Gamasutra]

Train2Game student created multiplayer modes could become part of Modern Warfare 3

Train2Game students will be aware that community created content can provide a way into the games industry. Indeed, the Train2Game blog has previously reported that LittleBigPlanet developers Media Molecule often the best community level creators.

Call of Duty: Modern Warfare 3 is likely to be the biggest game of the year, it’s a game that’s popular among Train2Game students, and may prove even more so as members of the Call of Duty Elite community will have the chance to create new game modes.

“Community feedback is what drives most of our decision-making for post-launch support especially.”  Infinity Ward’s Rob Bowling told NowGamer.

“Because we want to see what they want more of, what they want tweaks on – be it more Spec Ops Survival, more multiplayer maps, new weapons, new game modes.”

Modern Warfare 3 will feature customisable multiplayer settings,  and it’s possible the most popular could end up as official game modes on official servers.

“Call of Duty: Elite is going be a massive help for us, because now, since you can create your own game modes in [a] private match, you can share those on Elite” said Bowling

“We’re going to be seeing the ones that are voted the highest, and we’ll see if we want to incorporate them into the public playlist,” he added.

Activision say Call of Duty: Modern Warfare 3 will bring ‘the most advanced multiplayer ever’ when it’s released later this year.  See the Modern Warfare 3 trailer here on the Train2Game blog.

So Train2Game, what are your thoughts on the possibility of community created modes being added to the main game? Would it encourage you to pay for the Call of Duty elite service?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: NowGamer]

Train2Game news: Activision say Call of Duty players “more engaged” than Facebook gamers

Train2Game students will be highly aware that social media gaming is one of the fastest growing areas of the games industry. Indeed, it’s an area that could provide Train2Game students with jobs in future.

Activision however, despite being one of the biggest game publishers on the planet, have so far steered clear of the social media gaming race. The reason? They believe people are spending more time playing triple-A titles, such as their Call of Duty games, rather moving towards Facebook.

“Call of Duty has more players who pay-to-play online than any Facebook game and our players pay more per player on average than any Facebook game,” said Activision Publishing CEO Eric Hirshber, speaking t the 13th Annual Pacific Crest Global Technology Leadership Forum

“They’re also more engaged – the percentage of Call of Duty’s monthly unique players that play the game every day is higher than that of the top three Facebook games.”

Activision are very happy to remain a console specific games publisher, and who can blame them with the biggest gaming franchise in the world under their belt. As previously reported by the Train2Game blog, Call of Duty: Black Ops was the top selling video game of 2010.

“We feel [Activision’s] strategy continues to be very well aligned with the market opportunity,” Hirshberg said.

“Despite all the hand-wringing in our industry right now, people aren’t gaming less. In fact, they’re gaming more than ever. They’re just doing it with fewer games, and they’re spending more time playing those games than ever before.”

“Last year, of the top 10 best-selling games, all 10 of them were based on strong existing franchises, and nine of those 10 were online enabled” he concluded.

The trend of successful Call of Duty titles looks set to continue with Modern Warfare 3, which as previously reported by the Train2Game blog, “will bring the most advanced multiplayer ever”

“The passion and energy of our developers is reflected in everything about the title.  From the innovative gameplay, to the cinematic intensity, to the most advanced multiplayer ever, Modern Warfare 3 will raise the bar for this already incredible franchise.” Hirshberg said following the reveal trailer.

See the first Call of Duty: Modern Warfare 3 trailer here on the Train2Game blog.

So Train2Game, is Activision taking a risk by not investing in social media gaming? Or are they right to keep all of their eggs in the console basket?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: Gamasutra]

Bobby Kotick believes traditional retail crucial for games industry future

While some publishers – which as the Train2Game blog previously reported includes EA – believe digital is the future of the industry, Activision don’t agree.  They believe traditional retail still has a huge part to play in selling games.

“Retail is going to play a critically important role in the future success of entertainment,” Activision CEO Bobby Kotick told CNBC.

“When you see people lined up at store before a launch, that in itself creates the popular cultural awareness,” he added.

“I don’t think the theatre experience you have in a store is going away anytime.”

Perhaps it’s not a coincidence that Kotick revealed that special editions of Call of Duty: Modern Warfare 3 will be available. The trailer for the next Call of Duty title was revealed last month, and can be seen on the Train2Game blog.

Activision are still hesitating to enter the social and mobile market, but see it as “an opportunity” said Kotick.

OnLive see mobiles as more than just an opportunity, with the Train2Game blog reporting earlier that their service will be available on them this year.

So Train2Game, do you…agree with Kotick? Is there still a strong future for traditional retail? Or will digital take over in the near future?

Leave your comments here on the Train2Game blog, or on the Train2Game forum

[Source: MCV]

Call of Duty: Modern Warfare 3 will bring ‘most advanced multiplayer ever’

Modern Warfare 3 gameplay trailer image

The first gameplay trailer for Call of Duty: Modern Warfare 3 – which you can see here on the Train2Game blog – sparked more debate than excitement on the Train2Game forum, but Activision have vowed it’ll have the ‘most advanced multiplayer ever’

“Call of Duty: Modern Warfare 3 is by far the most epic Call of Duty experience yet.  The teams at Infinity Ward and Sledgehammer Games have worked tirelessly to create for the Call of Duty player a scale that is unimaginable with a level of polish and creativity that will push the genre forward,” said, CEO of Activision Eric Hirshberg

“The passion and energy of our developers is reflected in everything about the title.  From the innovative gameplay, to the cinematic intensity, to the most advanced multiplayer ever, Modern Warfare 3 will raise the bar for this already incredible franchise.”

 The question many Train2Game students – especially those on the Game Design course – will be asking is what will developers Sledgehammer and Infinity Ward do to make the multiplayer of Call of Duty: Modern Warfare 3 the most advanced ever?

As previously mentioned by the Train2Game blog, Call of Duty: Modern Warfare 3 is reportedly influenced by the destructible environments of the Battlefield series.

Call of Duty: Modern Warfare 3 is scheduled for release on 8th November 2011.

So Train2Game, what game design changes do you believe need to be made to the Call of Duty formula? Does it need to change? And can the title live up to Activision’s hype?

Leave your comments here on the Train2Game blog, or on the Train2Game forum

Analyst predicts “blowout” quarter for Activision

Train2Game blog Activision logo image

The fact Activision will make a lot of money isn’t a surprise to Train2Game students, but the publisher will make an larger revenue this quarter than originally predicted.  That’s according to Analyst Cowen and Company who have raised their original estimations from $4.58 billion to $4.77 billion.

“We expect strong sales of Call of Duty: Black Ops and World of Warcraft: Cataclysm to drive a blowout quarter.”

Regular readers of the Train2Game blog may remember how both of these Activision published games have been very, very successful. Call of Duty: Black Ops was the biggest selling game in the UK during 2010, while World of Warcraft: Cataclysm sold 4.7 million copies worldwide in its first month.

These figures mean Cowen and Company have altered their predictions, increasing them up to $4.77 billion.  And Cowen’s Doug Creutz doesn’t think it’ll stop there:

“We believe that despite some challenges, Activision can grow earnings in FY11, based on continued growth from the Call of Duty franchise and likely new output from Blizzard.”

He also added that ‘modest’ income from True Crime: Hong Kong will help contribute a little to Activisions’ profits.

Cowen’s predictions for the next year assume Diablo III and StarCraft II: Heart of the Swarm will be released during the 2011 financial year.  Starcraft II: Wings of Liberty was another big seller for Activision during 2010, shifting 3 million copies during its first month on sale.

Activision reveals its results for Q4 1010 on February 9th.

So Train2Game, what are your thoughts on the predictions on the estimated revenue of Activision? Well deserved for publishing a number of great games over the year? Or do you think they’re become too big and too successful?

Or do you just think the whole estimate by Cowen and Company is completely obvious anyway?

As usual, you can leave your thoughts here on the Train2Game blog, or on the Train2Game forum.

[Source: GamesIndustry.biz]

Pachter blasts Activision for not introducing Call of Duty online fees

Train2Game Call of Duty

The man gamers, including Train2Game students, love to hate has spoken again. No, it isn’t Bobby Kotick but the guy is talking about Call of Duty.  Wedbush analyst Michael Pachter has blasted Activisions’ decision not to charge an online fee for their successful online shooter.

As reported on the Train2Game blog last month, Pachter recently predicted that Call of Duty: Black Ops players would have to eventually pay an online. Activision quickly moved to say they’d never, ever charge a fee for playing Call of Duty online.

Pachter is seemingly not happened with this decision, and in a move that may surprise many Train2Game blog readers, the analyst has openly criticised the gaming publishing giants for their position:

“We were disappointed to hear Activision’s new head of publishing flatly deny the company’s plans to charge for multiplayer,” said Pachter.

“We firmly believe that until the publishers address monetization of multiplayer, game sales will continue to be challenged by the publishers’ altruistic decision to provide significantly more entertainment value per hour than ever in history.”

“Considering that each of the publicly traded publishers exists to maximize shareholder value, we view their reticence to monetize multiplayer as a betrayal of shareholder trust, and can only hope that each implements plans to address the impact of increasing free multiplayer going forward.”

“Even if we are mistaken and charging for multiplayer doesn’t result in packaged goods growth, we think that investors will be satisfied if publisher revenues once again begin to grow due to contribution from multiplayer monetization.”

“In our view, monetization of multiplayer is one of the greatest opportunities for the publishers, and we think that it would be a serious strategic error to pass on this opportunity,

Michael Pachter may be unhappy with the decision of Activision not to charge for playing Call of Duty: Black ops online, but Train2Game students will certainly approve. Many posters on the thread on the Train2Game forum weren’t exactly keen on the idea.

Regular readers of the Train2Game blog will also know about the massive success of Call of Duty: Black Ops and may question why Activision would risk alienating players by charging! Call of Duty: Black Ops is still selling well and regained the top spot in the UK charts this week.

So Train2Game, what are your thoughts on Pachters’ comments? Why do you think he is so keen to lay into Activision?

As usual, you can leave your thoughts here on the Train2Game blog, or on the Train2Game forum.

(Source: Industry Gamers)

Activision boss: “we will never, ever charge for Call of Duty multiplayer”

Call of Duty: Black Ops

Activision has once again moved to quell rumours that they’ll charge a fee for Call of Duty online multiplayer.

Industry analyst Michael Pachter recently stated that he believed that Activision was soon going to introduce a subscription charge for Call of Duty: Black Ops. However, Activision Publishing CEO Eric Hirshberg has told Industry Gamers they company will never charge for Call of Duty’s online multiplayer.

“Are we going to be charging for multiplayer? The answer is no. The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we’ll never charge for that. It’s not going to be something we’ll attempt to monetize; it’s part of the package,”

Hirshberg then went onto directly discuss Pachter’s comments.

“Nothing we or anyone else tries is going to work if it doesn’t have tremendous value for people and add a tremendous value to the gaming experience. He’s [Pachter] probably looking at meta-trends in the world and in culture about online services and new ways things should be monetized from Netflix to cloud-based computing.”

“So there are certainly a lot of behavioural shifts towards long-standing online relationships… But at the end of the day, all I’m trying to get across is I can unequivocally say we will never, ever charge for the multiplayer.”

Activision has previously made strong hints that it’s looking to make more money from the online aspect of Call of Duty. Modern Warfare 2 saw the introduction of two online expansion packs  with extra maps– the Resurgence and Stimulus Packages – which both sold rather well at over £10 each. However, it could be argued that the publishers desire to make a profit, is starting to make them out of touch with gamers.

Call of Duty: Black Ops is currently sitting atop the UK Chart for the second week in a row.

So Train2Game, after there was so much outrage on the Facebook page yesterday are you reassured by the comments from Activision Publishing CEO Eric Hirshberg? And if Activision really want to make more money from the Call of Duty series, how do you think they should go about doing it?

As usual, you can leave your comments here on the Train2Game blog, or on the Train2Game forum.