Kaka the face of FIFA 11 – How important is cover art Train2Game?

Brazilian superstar Kaka will be the worldwide cover star of FIFA 11, while Manchester United’s Wayne Rooney also appears on the UK packaging. It’s the sixth year in a row the England forward has been FIFA’s man on the box.

However, it’s Real Madrid’s Kaka who’ll be EA’s centre-piece of global advertising, with the midfielder joining 16 other footballers in regional specific packaging. Kaka says he’s pleased to be joining other illustrious footballing superstars who’ve featured on previous FIFA front covers.

“I’ve always been a fan of EA SPORTS and especially the FIFA series.”

“Being on the FIFA 11 cover is a great honour for me since very few players have this opportunity, and there have been some great footballers featured on the cover of this truly amazing football game.”

“Reinvention of player authenticity”  is boasted as FIFA 11’s main new feature. The idea being that players will react more realistically like their real life counterparts with, for example, skilful midfielders touching the ball more often than centre backs when dribbling the ball.

It’ll also introduces new Pro Passing where pass accuracy is determined by a gamers’ ability on the control pad, and player skill, situation and urgency on the pitch.

FIFA 11 is released in the UK on October 1st.

So, Train2Game what do you think of the FIFA 11 box art? Do you think someone else should have been on it? How important do you believe a cover illustration is when trying to promote games?

Have you thought about packaging for your games yet, and if so, how many times have you decided to change it?

As usual, leave your comments here, or discuss it on the Train2Game forum.

Developing for the disabled gamer

Last Thursday, I had an unfortunate incident on my bicycle which resulted in a strapped up broken finger and the misfortune of needing to wear a sling for a few days. Naturally, this caused me some problems – I could only type using one hand making updating this Train2Game blog and the Train2Game Twitter account a slow affair, cooking became a pain, and worst of all I was extremely limited to what video games were available to keep me entertained over the weekend.

With only one functioning hand, it was impossible to hold a console controller which meant continuing my ride through the American west with Red Dead Redemption was out of the question. It also meant that I couldn’t get my usual fix of Team Fortress 2 on the PC, after all a person needs to move by pushing keys with the left hand and look around by using the mouse in the right. (Or indeed, doing this the other way around if you’re left handed) Thankfully, I managed to keep myself from going crazy in a temporarily game free world thanks to the point and click interface of Dragon Age: Origins which kept me happy for hours on end.

Thankfully I’m out of the sling now and though I still can’t hold a PlayStation controller due to my fingers remaining strapped together, I’m back to happily fragging my clan mates on Team Fortress 2 online servers.

Luckily for me, not being able to play any video game I want is a temporary issue. Unfortunately for the significant minority of people who have disabilities, not being able to play a wide variety of different games is a permanent problem.

However, slowly but surely this tide seems to be turning, with small groups of Games Designers, Games Developers and Games Artist & Animators working with scientists to provide research into – and create – video games for those with disabilities.

Last year, Duke University in North Carolina conducted research into modifying Guitar Hero that allowed it to be played by man with an amputated arm. BBC News reporter Flora Graham explains how it works better than I ever could.

“To play the game, users wear electrodes on their residual muscles, such as those found on their chest and shoulder. The system translates the signals from the electrodes as if they were coming from the game controller, allowing players to strum along, despite not having any hands.”

The researchers also realised that the movements in the game were similar to those required when learning how to use a prosthetic limb, essentially meaning Guitar Hero could in theory be used to teach people how to use their new arms.

In May this year, a video game project called VI Fit was revealed that allows blind gamers to keep in shape. Researchers at the University of Nevada modified a Nintendo Wii for the project which according to Gamesradar;

“Features two games – VI Bowling and VI Tennis – and both can be downloaded for free at vifit.org. The game utilizes Wii remote controllers and a Windows PC with Bluetooth support. Players are instructed throughout the game with the use of both audio and vibrotactile cues”

EA have even got involved with developing games for the disabled, by helping VTree LLC, create a Madden powered title called My Football Game for players such as injured war veterans with physical difficulties.  These are just a handful of a variety of projects that aim to develop games for those with disabilities, there are plenty more of them out there too!

There is a significant audience of disabled people– and according to Popcap, they make up 20% of ‘casual’ gamers – who just want to enjoy their hobby in the same way that the rest of us do. It raises an important issue for Train2Game students, be they Games Designer, Games Developer or even Games Artist & Animator – Do you consider the needs of disabled gamers when you create your games? Or would you like to work on a game designed to be played especially by those with disabilities?

I’m very interested to hear your thoughts on this once, so as usual, leave your comments here or on the Train2Game forum.

Game over for television advertising?

Television, that box in your living room or bedroom that not only connects to your chosen games console, but also transmits them fancy moving pictures – or television programmes as they’re also known. Now, while television is of course still a massive form of entertainment in many households throughout the world, publishers seem increasingly keen to move away from advertising their games on the box.

Why? Well, some just don’t see TV as that relevant to video game marketing anymore. Speaking to thealistdaily, THQ’s VP of core games Danny Bilson said;

“One of the bigger questions we have to ask ourselves is how important is television? How important is television to a core gamer on a non-television brand? So I think television has some relevance on WWE and UFC because I consider those TV brands. But our other stuff, I question it severely.”

“It’s incredibly expensive, and what I can do with two million dollars, which will buy a few TV spots on a big sporting event, what I can do in outdoor, or on the web, or direct-to-consumer is way more exciting.”

“You know where I want to market? I want to market on Xbox Live. I want to market on PSN… Television is a big question mark for me.”

Mr Bilson does appear to make a good point, why spend millions on a television ad which non-gamers will not be interested in, when you can spend much less on advertising the game online?

EA share a similar view, and senior VP and head of European publishing, Dr Jens Uwe Intat recently revealed that they also plan to spend less on advertising with the intention of investing the saved cash into games development.

“Part of it will go online, but most of it will actually be invested into making good games – despite the fact that a lot of marketing money is spent on a Call of Duty or FIFA, when we look at our research, most people actually buy a game because of a referral from a friend.

“So the product quality at the end of the day is still the dominant criterion,”

Online games communities are ever expanding and it’s likely that a gamer will see more adverts online than they would on television, or as EA point out, hear about a game from a friend via word of mouth or perhaps an internet forum.

The very nature of online advertising also means that it’s easy for smaller independent Games Developers, Games Designers and Games Artist & Animators to market their games. Of course, a Train2Game student is unlikely to have the millions needed to fund a high profile television campaign at this time!

So, what are your plans for advertising your first game? How will you market your first creation? And do you think online advertising will become superior to its television counterpart?

As usual, leave your thoughts here or on the Train2Game forum.

World Cup fever: Good for EA

The FIFA World Cup is now just 37 days away and football fans are no doubt gearing up for one of the biggest sporting spectacles on the planet. Supporters in the UK –  or at least in England, the only home nation to feature in the tournament – appear to be feeling the buzz already if the latest game charts are anything to go by, with 2010 FIFA World Cup South Africa storming to the top of the UK charts in it’s first week. It’s an impressive feat in itself but perhaps even more so when you consider that it’s beaten off competition from Super Street Fighter IV which is certainly no pushover.

It’s the third time this year EA have topped the all format charts this year having already done so with Battlefield: Bad Company 2 and Mass Effect 2. Naturally successful sequels are big success stories, and can often be bigger than the originals, which isn’t only good news for companies such as EA, but also any of you on the Train2Game courses. Successful games generally mean big sequels with bigger budgets and therefore potentially new opportunities to ply your trade in the industry. Good ay?

EA say they’ve made hundred’s of improvements with FIFA World Cup looking better than FIFA 10 and apparently plays better too. It certainly sends a message to long time EA rivals Konami, who announced PES 2011 today. Imagine what EA can do with the time they still have available to produce FIFA 2011. You have to wonder how much more realistic both gameplay and graphics can get…the sky might very well be the limit for anyone looking at breaking into the games industry right about now. Things have come a long way in the next five years, and who knows what the next five will hold?

Well, no doubt there will be another FIFA World Cup game that could top the charts…roll on Brazil 2014!