Forget the man in the big red suit, Gamer Claus is the one this Crimbo who knows what gamers want for GAME Season.
Whether it’s the latest releases, console upgrades or cool accessories, Gamer Claus is emerging from his underground lair to guide gamers and gifters through the raft of all-encompassing game gear at GAME this Christmas.
Created by illustrator Boneface, Gamer Claus is an intriguing and mysterious new character who will be the face of GAME this Christmas. Heralded as the champion of gamers, Gamer Claus knows exactly what they want and simultaneously will be on-hand to guide and advise those gift-giving shoppers to get the best gaming deals, exclusives and bundles, in-store or online at game.co.uk to make sure every gaming fan gets something totally awesome under the tree this year.
To catch a glimpse of this elusive character, stay tuned for his TV, print and radio appearances which will run through to December. For those who can’t wait to find out more about this mysterious figure, a series of online videos will bring fans a little closer to the gaming hero and his mysterious origins.
Fred Prego, Marketing and Insight Director at GAME, says: “In preparation for the big day, Gamer Claus has been hidden away, trying and testing the biggest games of the year, growing stronger with each new release and we can’t wait to introduce him to the gaming community. As the hero of all things gaming, GAME’s ethos really sits at heart of Gamer Claus helping both gifters and gamers get exactly what they want this Christmas.
“So whether you are a gamer wanting to get involved with his world of mystery and get the inside scoop on the latest releases or a gifter looking to find out more about the best gaming offers, Gamer Claus will be on hand to help everyone get the most from GAME Season.”
To find out more about Gamer Claus and catch up on his latest escapades on GAME’s social channels, follow @GAMEdigital.