Train2Game news: 40% of freemium players make in-game purchases

Train2Game students are likely to be familiar with the rise of free-to-play titles, and new research suggests 40% of players will spend money on purchasing content. The majority of players who make payments will do so in their first month.

The report from NPD Group also suggests 84% of those who play trial versions of free-to-play titles will move on to play the full games.

“The majority of freemium gamers who opt to pay to upgrade their experience do so within the first month of playing a particular game,” said Anita Frazier, industry analyst for The NPD Group. “When designing a game, it’s important to consider features that would drive quick conversion to pay.”

“Males and those ages 18 to 34 are traditionally seen as a big part of the core gamer audience, so it’s likely these groups are not quite as engaged with freemium because the gaming experience is quite different from what they are used to from the games they play on consoles, handhelds or PC’s,” continued Frazier.

“At a minimum, for these gamers a freemium game would provide a different experience, like a snack versus a full meal.” she concluded.

Earlier this year, Brawl Busters developer Rock Hippo told The Train2Game Blog that free-to-play allows them to reach a much larger audience.

Various browser based and PC games use a free-to-play model, while formerly subscription based MMOs including Lord of the Rings Online, Dungeons and Dragons Online, Star Trek Online and, as reported by The Train2Game Blog, even Everquest are among those which have switched to a free-to-play model, each with a varying degree of success.

For the latest news on free-to-play in game development, keep reading The Train2Game Blog.

What are your thoughts on the percentage of free-to-play players making in-game purchases? Is it a model you’d consider using?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

Train2Game news: EverQuest goes free-to-play 13 years after launch

Train2Game students have seen plenty of posts about MMOs going free-to-play, and the original Everquest is adopting that model almost 13 years after its 1997 launch.

Players will be able to use the free-to-play model, a ‘Silver’ model acquired for a one off payment of $5, and a ‘Gold’ model that continues with the $15 a month subscriptions.

“We’re excited to be expanding the EverQuest experience by making the game more accessible to every type of player so that you can choose to play the game in a way that suits you best.” said Everquest producer Thom Terrazas

“Anyone who wishes to start, return or continue to play one of the “Best Games of All-Time” can simply download and play EverQuest on their terms – think of it as Free to Play, Your Way.”

“Recurring subscriptions, non-recurring subscriptions, Silver or Free memberships, item unlockers, and more. The game will now be setup to be flexible so that *you* can decide how much to pay, based on how much fun you’re having.” he added.

EverQuest will go free-to-play for the first time since its 1997 launch in March.

For more information about EverQuest going free-to-play, see the full statement from Producer Thom Terrazas.

EverQuest II made the switch to free-to-play towards the end of last year, a move that saw a 300% jump in new player registrations.

Dungeons and Dragons Online, Lord of the Rings Online, DC Universe Online and Star Trek Online are among a number of previously subscription based titles that have made a leap to free-to-play.

For the latest news about industry trends, including free-to-play, keep reading The Train2Game Blog.

So Train2Game, what are your thoughts on EverQuest going free-to-play? Have you played it in the time since its 1997 launch?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.