Tag Archives: Game Store

Train2Game News Game partnering with Microsoft

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GAME-store-logoGAME, the specialist video games retailer, is excited to announce that in a UK retail first, GAME will expand its digital gaming offering with a new partnership with Microsoft to bring the best of Xbox digital download content direct to gamers.

From the 15th of August, the process of purchasing new digital Microsoft content from GAME will be easier than ever for our customers. Although still able to purchase Microsoft digital currency, the new offering will allow gamers to directly purchase selected Xbox One and Xbox 360 digital only games and add-on content from GAME’s 320 UK stores, as well as through game.co.uk, enabling them to get gaming quicker.

The expanded offer will be available on both new and previously released Microsoft titles, including season passes for “Forza Motorsport 5,” “Halo 4” and “Gears of War: Judgment,” or digital games, such as “State of Decay” and “Max: The Curse of Brotherhood”. Prices start from £9.99, and customers who have downloaded the GAME app will be able to use their new GAME wallet currency to purchase all products in store, as well as receiving reward points on all transactions.

Charlotte Knight, Category Director at GAME commented: “We’re incredibly excited to be partnering with Microsoft to bring a wide range of the best Xbox digital content directly to the UK gaming community. At GAME, our aim is to make digital content as accessible and simple as possible for all our customers, helping them to discover and enjoy the huge range of games available through GAME’s ever increasing digital offering.

“By purchasing through GAME, customers will also be able to earn Reward points on all their purchases, both in-store and online, as well as having the added benefit of paying through trading in, making it even easier for them to get gaming.”

Train2Game News: Pants to gaming for a day!

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GAME-store-logoThe candles are lit, Barry White is playing and the champagne is on ice, but one half of the happy couple has gone for a quick gaming session that can last for hours without an intervention.

Now the perfect Valentine’s accessory has been created by retailer GAME for gaming widows and widowers – GAME On undies – a range of pheromone fuelled underwear to help them tempt their loved ones back into the bedroom.

According to new research by GAME, today one in four gamers (23%) admit they will be tempted to slip away for a ‘console quickie’ – unable to resist the urge of a few snatched moments of Call of Duty or Grand Theft Auto V behind their partner’s back.

And the girls are getting in on the action too – the guilty secret applies just as much to women (19%) as it does to men (26%).  Similarly a quarter of gamers (24%) admit that their partner has accused them of paying more attention to their console than to them. That’s why GAME has decided to take the unprecedented step of calling gamers to go easy on the gaming for one night of the year. To help the cause, it has launched the limited-edition underwear for partners who want to have their own buttons pushed.

Ailsa McKnight, Marketing Director GAME Retail Ltd, says: “We understand and share our customers’ passion and commitment for gaming but we want to do our bit for harmony on February 14th. Many of us can get easily distracted by our consoles – even on Valentine’s Day.

“It can be tempting to dip into a game for a few minutes, lose track of time while the dinner is on the table and then get caught in the act. Hopefully the GAME On range of undies can be a more welcome distraction to help bring couples together.”

With Londoners (27%) the most likely to two-time their partners by gaming on Valentine’s Day, a limited number of the cheeky undies will be available at the GAME Stratford store this week.  Head in store for more details.