Train2Game News: World’s Leading Football Franchise Optimized for Xperia(TM) PLAY

Sony Ericsson has announced a limited time exclusive agreement with EA Mobile(TM) to deliver the much anticipated EA SPORTS(TM)  FIFA 12  on Android. Optimized for the world’s first PlayStation certified smartphone Xperia(TM) PLAY, the No. 1 sports franchise on the planet^ will be available for the device worldwide in the holiday season.

With improved gameplay depth, authentic commentaries, updated teams from the world’s top leagues and all new replay systems,  FIFA 12  on Xperia(TM) PLAY is the ultimate football experience for Android, claims Sony Ericsson. The dedicated graphical processing unit, optimized memory bandwidth and 60fps rendering of Xperia(TM) PLAY enhance the football gameplay experience. Audio is also improved with enhanced commentary and crowd chants.

” FIFA 12 will undoubtedly be one of this year’s most popular games and Xperia(TM) PLAY consumers will be able to master it before any other Android users,” said, Dominic Neil-Dwyer, Head of Market Development for Sony Ericsson. “Adding to a portfolio of quality games for Xperia(TM) PLAY,  FIFA 12  adapts perfectly to the device and delivers the best football experience on Android.”

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*Limited exclusivity expires February 21, 2012.

^  /Based on units sold world-wide as of July 25, 2011 (via NPD, Chart-track, GFK & Famitsu Marketing Data Service) /

FIFA 11 – where can you save the most shiny gold coins?

FIFA 11FIFA 11 is released tomorrow, and as expected, various retailers are cutting the price in an attempt to persuade you to give them your hard earned cash.

ASDA offer FIFA 11 for just 97p. Yes, you read that correctly, you can get your hands on FIFA 11 from ASDA for just 97P. However, FIFA 11 is only available at that extremely low price if you trade in Halo: Reach, F1 2010 or Dead Rising 2. With these games being so new, who would actually trade them already? Alternatively ASDA will be selling FIFA 11 without conditions for £29.97.

Frugal Gaming reports that Sainsbury’s will be selling FIFA 11 for £24.97to customers who spend £30 or more in store. That sounds like a good deal, if you need to do your weekly food shop anyway! FIFA 11 with your baked beans? Alternatively, you can pick FIFA 11 up on its own for £34.97.

Tesco are selling FIFA 11 for £25, but that’s only if you buy another chart title at the same time.

Away from the supermarkets, FIFA 11 is available from ShopTo on PlayStation 3 and Xbox 360 for £34.85, while Amazon are selling FIFA 11 at the slightly higher price of £35.93.

Specialist retailers Gamestation and GAME are offering FIFA 11 for £37.99 and £39.99 respectively.

GAME CEO Ian Shepherd has told MCV that GAME isn’t concerned about supermarket competition for the big launch of FIFA 11.

“FIFA’s going to be a really exciting launch – we are building up for a really big week on it”  He said.

“For us it’s a much broader question than price competition – trade-ins, pre-order incentives, Reward Card points, exclusive content in-store all comes into play for us on big launches like this.”

“Look at Halo: Reach, Move, StarCraft II, and other big launches – we over-index on market share when new products arrive because we have a great mix of offers.”

A large number of GAME stores will be opening their doors at midnight to celebrate the launch of FIFA 11 and allow gamers to be among the first to get their hands on the latest edition of the annual franchise.

If you’re undecided over whether you want FIFA 11, you can find out how to get your hands on the FIFA 11 demo – and the PES 2011 demo – here. Alternatively, you can test out FIFA 11 tomorrow through to Sunday at the Eurogamer Expo!

Train2Game will also be at Eurogamer, and we’ll be giving away the new PlayStation Move controller with a PlayStation 3 320GB slim.

To enter the prize draw, pick up an entry form at Stand 12 in the Career fair. We look forward to seeing you there.

So Train2Game, will you be playing FIFA 11 tomorrow? Are you planning to attend a midnight launch? What do you think about the various retailers’ deals? And will FIFA 11 inevitably take top spot of the UK chart from F1 2010?

You can leave your thoughts about FIFA 11, or it’s pricing, here on the Train2Game blog, or on the Train2Game forum.

Train2Game Designer Student Jon’s Video Diary

Part 1 of Train2Game Games Designer student Jon’s video diary
It’s been a dream of his to get a career in the games industry, ever since he was visited by a Careers Advisor at school who asked him what he wants to do with his life and he said all he wants to do his make computer games.
For more information http://is.gd/bAApW

Train2Game on BBC 1Xtra Rampage Blog

“Train2game is the name of a new educational course that sets you up for a career in the gaming world. The course has been given the thumbs up by important men in suits and you could end up with a properly recognised qualification. (Bonus!!).”

For more from the BBC 1Xtra Rampage Blog: http://is.gd/bze5p