The item, called The Virtual Viewfinder, produced as a result of their initiative with SEGA Europe Ltd., is available for purchase for £2.99 in the Mann Co. Store, where SEGA’s proceeds of each sale will go direct to the charity.
Mark Saville, Communications Officer at SpecialEffect, said “This is a huge day for us in terms of how the gaming community is able to support our work helping people with disabilities to play video games. It’s the first in-game donation stream that we’ve had, and we’re excited that gamers now have such a direct and engaging way of helping.”
James Schall, Director of Digital Distribution at SEGA Europe, said, “We’ve been blown away by the support from the community. The wonderful comments across the web supporting what we’ve done are incredibly humbling for the team and now gamers can directly support SpecialEffect and get their hands on some great items in one go.”
He added, “I’m a proud ambassador of SpecialEffect and a huge fan of the way they use technology to enrich the lives of those with disabilities. We enjoy a fruitful and collaborative relationship with Valve based on mutual respect; it’s great to be able to use this relationship to drive awareness and revenue for this fantastic charity.”
Players can purchase the item at: