Train2Game News, Smurfs’ Village ‘changing the market’ for mobile games

It’s very likely that many Train2Game students are aware that Angry Birds is a hugely popular game. Indeed, it wasn’t so long ago that the Train2Game blog reported that it’s been downloaded over 200 million times.

The CEO of one developer however, believes that it isn’t Angry Birds that’s the most important mobile game, but Smurfs’ Village.

Unsurprisingly, the man singing its praises is Remi Racine, CEO of Smurfs’ Village developer Behaviour Interactive.

“Everybody is talking about Angry Birds, but the game, to me, that is changing the market is Smurfs’ Village,” he told “Smurfs’ Village is outstanding.”

“I’d be curious to see who is making the most money between Angry Birds and Smurfs’ Village.”

When you look at the charts it’s always among the top three of four grossing games of the last seven or eight months. It’s always there. Angry Birds is in the top ten, but Smurf is in the top three. It’s amazing.”

“About 30 or 40 percent of the top grossing games are freemium based,” Racine added. “It’s the new way.”

Smurfs’ Village is free to download, but allows players to increase progress by downloading the in-game Smurfberry currency, with real money in various sized bundles that cost between £2.99 and £59.99.

For more information about Smurf’s Village, and how free-to-play could be the way to go for Train2Game students, see the Train2Game blog.

And as reported by the Train2Game blog just last week, EA believe free-to-play titles can be as profitable as console games.

So Train2Game, do you agree that Smurfs’ Village is the most important mobile game? Is free-to-play a model a smurfy way of developing games?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.