Taking place at the Loading Bar in Soho from June 10 – 13, the brilliantly named, EToo will feature over 30 game developers showing off their latest projects on big screen TVs around the venue. The event is being sponsored by PlayStation, with GameStick, the forthcoming Android console from British tech company PlayJam, as a partner sponsor.
Developers set to show off new titles at the event include New Star Games (with an unseen new build of New Star Soccer!), Hello Games (Joe Danger), Mediatonic (showing forthcoming title, Foul Play), Nyamyam Games (Tengami), Big Robot (Sir You Are Being Hunted), Simon Roth (Maia), Tom Francis (Gunpoint), Tiniest Shark (Redshirt), Alistair Aitcheson (Slamjet Stadium), Curves Studios and Projector Games (Fortress Craft). Capcom will also be in attendance, running playable demos of Lost Planet 3 and the new HD version of classic platformer Duck Tales. More mainstream publishers are to be announced.
As headline sponsor, PlayStation will be in attendance, with Naughty Dog’s The Last of Us playable, as well as innovative platform adventure Rain and perhaps some surprise extras. David Wilson, Head of PR for PlayStation UK said, “PlayStation is pretty excited about EToo. As well as giving attendees the chance to witness our E3 conference live, there’ll be loads of time to get hands on with a range of awesome games from the blockbuster, The Last Of Us, to the small but beautifully formed Rain”
PlayJam will be showing off its innovative Android console, GameStick, set for launch in July. Sameer R. Baroova, head of games at PlayJam commented, “What better way to celebrate the most exciting week in gaming than to spend it playing awesome games, meeting developers and gamers, and discussing all things gaming. We are excited to show off GameStick at EToo, and are very glad to be a part of it. Cheers to Keith and Georg for putting this together.”
“This started off with me sulking on Twitter about not being able to go to E3,” says co-organiser Keith Stuart, the games commissioning editor at The Guardian. “Game developer Georg Backer replied and said we should do our own event. It probably should have ended there, but somehow it didn’t. The next thing is, Jimmy Dance, the owner of Loading Bar in Soho, was offering to host it. It was sort of like one of those Hollywood musicals – ‘hey, let’s put a show on right here’. But with less dancing.
“We’re hugely grateful to Sony and PlayJam for covering the costs of this crazy endeavour so I don’t have to explain to my wife why I’ve spent most of our life savings on hiring video equipment.”
Developers will demo their latest games throughout the day, as well as taking part in mini-talks and maybe even workshops. During the evenings, the event will also be running a live-streamed TV show from one corner of the bar, presented by Keith Stuart, Georg Backer and co-hosts including Rock Paper Shotgun writer Cara Ellison. Streamed via a dedicated YouTube channel and set to be embedded on the Guardian site, the programme will include E3 news and trailers, as well as developer interviews. Several guest stars are set to appear, including famed GoldenEye designer Martin Hollis. Popular gaming radio show OneLifeLeft will also stage a takeover event and mini-disco. More details soon!
EToo takes place from June 10-13. The daily developer event is free to attend for the public, but anyone interested needs to pre-register. The evening livestream show, taking place between 7pm and midnight every night, will cost £6 to attend. This includes a free drink. Tickets and pre-registrations are available at http://etoolondon.eventbrite.com.
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