Help for Heroes launched a new game on mobile devices to help aid their charity featuring the voices of Jeremy Clarkson and Lorraine Kelly.
The game, Hero Bears was launched today and Help for Heroes is aiming to break the record for the fastest downloaded charity game app to help raise money so it can provide support for Service personnel and veterans who have suffered life-changing injuries and illnesses. The previous record holder, Comic Relief in 2013 had 75,000 downloads in three months.
Players of the game will guide two Help for Heroes bear mascots as they hold a stretcher carrying a third bear across an obstacle course. With the nostalgic military tune The Colonel Bogey March playing in the background, the aim of the app is to collect as many tokens along the route while jumping over gaps, changing levels and squeezing through gaps.
The game also has videos featuring patrons of the charity Jeremy Clarkson and Lorraine Kelly. Clarkson gives scathing put-downs to players with low scores while Kelly offers positive encouragement to help spur them on. As fans of the charity, both Kelly and Clarkson thank the public for downloading the app.
The app is the brain-child of Bryn Parry, Co-Founder of Help for Heroes. A former professional cartoonist, Bryn drew the iconic hero bear characters which are used in the app. A rolling water-colour styled background creates a unique gameplay theme.
Hero Bears is available now on iOS and Android and costs £1.99 with £1 of every sale going to Help For Heroes
