Tag Archives: App Annie

Train2Game News Google Play outnumbers iOS

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Google PlayGlobal Google Play downloads exceeded iOS App Store downloads by around 60 per cent last quarter, according to a new report.

According to the Q2 2014 Market Index from analyst App Annie, Google Play downloads shot up by 15 per cent compared to the same period in 2013.

The growth is apparently being driven by emerging markets, with Brazil, Thailand and India all seeing significant increases in Google Play downloads.

In India this is being helped by a large number of consumers switching to smartphones. The country climbed two spots to become the third biggest Google Play downloader during Q2 2014.

Meanwhile, Brazil’s market share in Google Play downloads doubled in the Sports category from Q1, partially thanks to the country’s hosting of the 2014 FIFA World Cup.

The World Cup’s impact on the Sports category wasn’t limited only to Brazil – the entire category grew by 20 per cent, with notable increases in World Cup winner Germany, runner-up Argentina and the US.

China and Japan were the primary drivers of iOS revenue, which despite falling download numbers still managed to bring in 80 per cent more revenue than Google Play. The latter remains the largest country in terms of App Store and Google Play revenue combined, with games providing more than 90 per cent of the total figure.

Oliver Lo, EVP of marketing at App Annie, commented on India’s rise in the download charts: “The notion that ‘West is Best’ is holding less sway as Google Play and iOS App Store are being increasingly supported by emerging smartphone markets such as India and China.

“The fact that only 10 per cent of the Indian population is smartphone-enabled is an exciting prospect for app publishers looking for new markets to explore. We expect strong Google Play downloads combined with future smartphone adoption to help set the stage for rapid growth in India’s mobile app-related revenue by 2017.”

Source: MCV

Train2Game News: Smart device games outselling handheld

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Smart devicesGames on smart devices are outselling games on Nintendo and Sony handheld consoles. This is excellent news for Train2Game students looking to break in to the industry.

The final quarter of the year’s sales are normally the best for devices such as the 3DS and VITA, thanks to all the package deals around Christmas time. This time however iOS and Android games completely eclipsed the games sales of the consoles.

A breakdown of the data also indicates that iOS games made three-and-a-half times more money than Android ones over the period but Android games are growing at a faster rate.

The data covers global sales between October and December 2012 and comes despite the fact that games for the PlayStation Vita and 3DS typically cost more than their smartphone equivalents. In-game ad revenues were excluded.

Despite the findings, the researchers said they believed the Japanese firms would release further handhelds.

The Portable Gaming Report by IDC and App Annie is the first of its kind produced by the companies. It helps build on NPD’s influential monthly study of US games sales which does not include smartphone and tablet games.

IDC’s Lewis Ward said “If you rewind the clock a year you will find the dedicated handhelds were clearly ahead, and this year they are more or less tied with an edge going to Android and iOS games.

“If we fast forward to the end of 2013 we should see a decisive edge for smartphone and tablet gaming.

“I think a further version of the Vita could be the last dedicated handheld from Sony, but I suspect Nintendo will continue for a while. They are three to four times as large as Sony in this business and I think they have a much more defensible niche.”

All this data is good news for Train2Game students as the mobile market is much easier to develop for than the console market and with the mobile market growing to even bigger and better heights there should be more chance of developing a financially successful game.