Train2Game News SDK 4.0


adjust, a leading app analytics and attribution company, today released the fourth generation of its SDK offering new capabilities to transmit data from apps to other analytics providers.

With better and more sophisticated tools for analytics and user acquisition, mobile marketing is increasingly revolving around leveraging and moving data across third party platforms – from analytics and notifications to email and automation – and with today’s release, adjust is providing best-in-class tools for marketers to manage their app data for optimizing user acquisition and monetization.

With the SDK 4.0 update, clients can now transmit additional, structured data to adjust’ s integrated mobile measurement partners, including Google Analytics, Facebook and Twitter. These partners provide functionality above and beyond the core analytics framework, and can now pull more critical data from adjust without requiring the integration of an additional SDK.

“Every time we ship a new version of our SDK, we’re looking to enable marketers with technology that’s more powerful and easier to access,” said Christian Henschel, CEO and Co-Founder of adjust. “Many of our partners have very sophisticated systems for campaign analysis, and with the additions of these key integrations in our fourth generation SDK, we’re improving the analytics capabilities of adjust dramatically for our customers.”

adjust is committed to building world class tools for marketers, and as such, its network integration team has been working around the clock, adding over a dozen new partners every week. With today’s SDK release, adjust also revealed that it has achieved a major milestone and is now integrated with over 500 other major networks worldwide.

The vast majority of adjust’s partners use a dynamic callback API, allowing networks ad hoc, fine-tuned control of data flows, and relieving clients of the burden to make sure their traffic partners are integrated. Clients can plug in new network partners at any time, without requiring additional conversion tracking SDKs to be implemented. This drastically reduces the lead-time for clients to add new partners to their acquisition strategies or internal analytics. For instance, gaming clients can setup an integration with long-time partner GameAnalytics in just minutes, unlocking the full functionality.

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Train2Game News: Unity partners with GameAnalytics

unity-logoGameAnalytics, a fast-growing free analytics provider, and Unity Technologies have partnered in order to bring the powerful GameAnalytics tools into the Unity Asset Store Online Services Strategic Partner program.

“During the last nine years, Unity has truly managed to democratize game development for the creative teams. GameAnalytics is on a mission to follow up from where the Unity engine ends and enable game developers of all sizes to monitor and optimize everything easily, from user acquisition to game design based on hard facts,” explained Morten E. Wulff, CEO of GameAnalytics. He continued: “Improvements based on performance metrics are essential to success in today’s free-to-play marketplace.”

GameAnalytics was founded in 2012 with $2.5m in funding from notable investors such as the CEO of Huffington Post, Jimmy Maymann, and TechCruch’s founder, Michael Arrington. Like Unity, GameAnalytics is a Danish company. It now supports almost 4,000 games and tracks more than 30 million new players each month.

One of the secrets behind GameAnalytics’ explosive growth is how easy it is for Unity developers to get started. As the CEO of Roadhouse, James Hursthouse, explained: “For us, the deep integration between GameAnalytics and Unity meant that we were up and running with 45+ important metrics in a few hours of development time.” James continued: “Today, more than 15 people from our company log in to GameAnalytics every day as one of the tools we use to check KPIs on everything from player acquisition and engagement to in-game monetization.”

“GameAnalytics has been committed to bringing analytics to the Unity community from the day they started the company,” stated David Helgason, CEO, Unity Technologies. “Analytics is an important part of launching a successful game and with GameAnalytics working with us in the Unity Asset Store Online Services Program, that will be easier than ever for development studios of all sizes.”

This could be a very helpful tool for Train2Game students and student studios using Unity to create their games.