Over 30 gaming industry companies raised over £90,000 for SpecialEffect in the charity’s inaugural One Special Day event on 15 July. The total may well rise further over the next few weeks.
The majority of the companies donated sales revenue from some or all of their games on 15 July. Others ran a dedicated activity or promotion.
The initiative, now to be an annual event, aims to promote the gaming industry as unified and proud in helping to level the playing field for gamers with disabilities.
The charity were hoping the event would raise £25,000. Dr Mick Donegan, Founder and CEO of SpecialEffect, said “The generosity of the companies supporting this initiative has been overwhelming, and to utterly smash our £25k target in the first year is phenomenal. It’s a real boost when the games industry themselves, our natural partners, say ‘Yes, we see the difference you’re making – how can we help?’”
“What’s especially great is that companies of all sizes have been part of an event that’s promoted the industry as a real force for good. We look forward to welcoming them and others again for One Special Day 2017.”
A wide spectrum of companies were involved, including: First Touch Games, The Chinese Room, New Star Games, Ripstone, Nomad Games, Green Man Gaming, Curve Digital, nDreams, Devolver, Game Swing, Payload Studios, Magic Notion, Tammeka Games, Bossa Studios, Barog Game Labs, We Love Dragons, Deconstructeam, Vagabond Dog, Terri Vellmann, Acid Nerve, Free Lives, Roll 7, Tundra Games, Insert Coin, Escape Technology, Revolution Games, Red Kite Games, Edgecase Games, Chillingo, Media Molecule, Ukie and Plethora Project.
Phil Gaskell, Co-Founder and Creative Director at Ripstone, said “Ripstone are very happy to have been part of a historic day for the games industry that will make a life-changing difference to the gamers SpecialEffect help. We know our fundraising livestream on the day, the donation of 100% of our profits across platforms and the auction of our Ironcast jet pack(!) will all help SpecialEffect provide many more magic moments.”
Jessica Curry, Co-Founder of The Chinese Room added, “The Chinese Room were delighted to be part of the first ever One Special Day and it was great for our team to meet Dr Mick on the day itself. We saw the life-changing difference that One Special Day will make to bring the magic of games to people with disabilities, and we would urge more developers to get involved in 2017!”
Dr Jo Twist OBE, CEO of Ukie and VP of SpecialEffect said, “This is a fantastic result for SpecialEffect and their One Special Day initiative. It is a great example of the collective power of games companies and players and what can be achieved together for a cause that Ukie is really proud to support. The money raised will increase SpecialEffect’s important work making the entertainment, inclusion and joy of playing games accessible to everyone. This is a truly special result for a truly special day.”
Next year’s One Special Day will be on Friday 22 September 2017 during the week of the charity’s tenth anniversary.