Train2Game News Mabel Releases Song For Pokemon Compilation Album

Pokémon’s 25th anniversary celebration continues with today’s release of “Take It Home,” a new song from BRIT Award recipient Mabel, who recorded it exclusively for the upcoming P25 Music compilation album.

With an infectious beat and a bright, summery vibe, the song celebrates being the kind of friend that others can count on.

It was produced by Tommy Brown (Kanye West, Ariana Grande) and Mr. Franks (Ariana Grande, Justin Bieber).

Listen to “Take It Home” HERE. The compilation album, which will be released this autumn by Capitol Records, is part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.

The playful official video for “Take It Home” finds Mabel trying to unwind in her hotel room after a busy day. Flipping through the channels on the television, she’s delighted to find a Pokémon channel. Comforted by the beloved characters, she falls asleep. In her dream, she follows a Jigglypuff down a hallway, and together they explore the hotel, which has been transformed into a dark yet sparkling dreamworld. Mabel takes the stage, joined by a troupe of dancers, and a Pikachu makes a cameo. View the video, which was directed by Sophia Ray (Ella Eyre, Little Mix, Amber Mark) and shot at London’s iconic Savoy Hotel, HERE.

 “I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favourite Pokémon, Jigglypuff, for the ‘Take It Home’ video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”

Mabel’s incredible talent and pop sensibilities add a massive layer of fun to Pokémon’s P25 Music campaign celebrating 25 years of Pokémon,” said Colin Palmer, vice president of marketing for The Pokémon Company International. “Music fans are going to love ‘Take It Home,’ and Pokémon fans will be delighted to see a Jigglypuff, known for being a bubbly Pokémon who also loves to sing, featured in Mabel’s vibrant video. It’s a pitch-perfect collaborative match for our 25th anniversary celebration.”

Mabel is the latest artist to join the P25 Music program, taking her place alongside Katy Perry, who contributed the new original song “Electric,” as well as Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be with You,” and J Balvin. Mabel recently released her first new single of 2021, “Let Them Know,” a spirited anthem about projecting confidence even in times of trouble.

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25. Pokémon 25: The Album can be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/.

Pokémon and music fans are invited to join the conversation online with @Pokemon and #Pokemon25.

Train2Game News Post Malone Joins P25 Music Celebration

Pokémon unveiled plans today for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here

Taking place on Saturday, February 27—better known as Pokémon Day—the event will be an online party not just for Pokémon fans but for all music fans around the world. It will also serve as the launch activation for the franchise’s yearlong P25 Music program. The Pokémon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 MusicP25 Music is a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon. Pop icon Katy Perry was announced last month as the program’s premier artist.

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone. 

The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27 (0:00 a.m. GMT on February 28) . Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.

In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.

To stay up to date on all the latest news as Pokémon celebrates 25 years, fans can visit Pokemon.com/25 and join the conversation online with #Pokemon25.