Jagex Games Studio, makers of the multi-award winning fantasy MMORPG RuneScape and upcoming Transformers Universe, today announced its continuing corporate support of GameBlast, the annual charity games marathon weekend in aid of gamers’ charity SpecialEffect.
Jagex held its own 24-hour games marathon as part of the previous GameBlast weekend in February 2014, which was live-streamed online to 90,000 unique viewers over the course of the event. Both staff and selected members of the RuneScape community played RuneScape and Jagex’s Ace of Spades: Battle Builder throughout the 24 hour period, raising over £48,000 as a result.
Riaan Hodgson, chief operations officer at Jagex, was vocal about the company’s continued support of GameBlast: “It’s great to see our staff get behind such a worthy cause once again, especially one so suited to our core company principles. At Jagex, games are a way of life and if we can have fun while welcoming others into this medium, then that’s definitely a good use of our time and resources.”
GameBlast is the UK’s biggest charity gaming marathon event, and is next scheduled for the weekend of 20-22 February 2015. Hoping to improve on last year’s total of £70,000, SpecialEffect is targeting a figure of £100,000 and is calling upon other games companies to join in and help people with disabilities benefit from the fun, friendship and inclusion of video games. The charity is hoping that other studios recognise the huge internal and external corporate social responsibility benefits from taking part, as well as the ability to directly benefit gamers in the best way possible.
“Jagex’s support was a major part of the success of GameBlast14,” said Dr Mick Donegan, founder and director of SpecialEffect. “We’re incredibly grateful for the generosity of its staff and communities, and we’re delighted that they’ll be participating again in 2015. The money they raise will enable even more people, whatever their age or physical disability, to enjoy video games and leisure technology.”
Donegan continued: “We know we can achieve so much more if the rest of the UK games industry follows Jagex’s lead and pledges their support for GameBlast15. There’s a warm welcome awaiting any developers, publishers or gaming communities who want to get involved, whether that’s at a small scale stream or at industry partner level.”
More information about next year’s GameBlast can be found at http://www.specialeffect.org.uk/gameblast