Train2Game News Games London gets Financial Boost

Mayor of London Sadiq Khan today committed a further £1.2m to Games London in support of the capital’s burgeoning games industry.

The funding from the Greater London Authority guarantees a three-year programme of events and activities – including the annual London Games Festival – committed to generating revenue, supporting businesses, creating jobs and boosting skills and training.

The global games industry is worth over £100 billion per annum and the UK is the 5th largest video games market in terms of consumer revenues. UK games sales in 2017 generated a record £3.35bn, increasing 9.6 per cent on the previous year, and there are more games companies in London than anywhere else in the UK.

Games London is a partnership between the capital’s screen industries agency Film London and games trade body Ukie and the renewed three-year programme will include:

· The London Games Festival, showcasing the industry’s cultural and economic impact

· International networking events to attract top investment to the UK

· Trade missions to promote the UK’s Video Games Tax Relief and talent in the sector

· A range of training and skills initiatives

These activities are set to generate over £35m for games businesses and 270 full time jobs.

Justine Simons OBE, Deputy Mayor for Culture and Creative Industries said: “London’s creative industries are vital to our success as a global city. That’s why I am delighted that the Mayor has committed a further £1.2m to Games London. This deal will ensure the capital’s reputation as an international games centre will continue to grow and will provide a boost to jobs and investment in the city’s creative sector.”

Adrian Wootton OBE, Chief Executive of Film London and the British Film Commission, said: “Creative industries are the big success story of the London and UK economies and the rapidly expanding global Games industry is a key component of this success. London is a major player and I am delighted that the Mayor has recognised the importance of supporting the games industry, both within the newly launched Cultural Strategy and through the further investment into Games London to continue driving this cultural and economic success. It is a hugely exciting time and we are committed to cementing London’s status as a games leader and look forward to celebrating the sector’s achievements and talent at the London Games Festival in April.”

Dr Jo Twist OBE, Chief Executive of Ukie, said: “The Mayor’s continued support for the Games London programme is critical in maintaining and building on our global reputation as the capital for games and interactive entertainment. As an important part of the Mayor’s Cultural Strategy, the Festival celebrates the significance games play in an inclusive, diverse culture for all, and the investment programme is crucial in driving economic success for our innovative businesses making cutting edge experiences and technologies.”

The funding announcement comes as London gears up to welcome the third London Games Festival, arriving in the capital next month from 5 April to 15 April.

Delivered by Games London, the festival is expected to attract over 50,000 people across a mix of 40 public events for consumers and industry professionals in a programme the covers mobile, PC and indie games, VR and AR, esports, and fun and fascinating new forms of interactive entertainment.

For more information on the London Games Festival visit

Train2Game News Games London sees West Coast investors

​This week Games London brings a delegation of West Coast games investors to the UK as part of its ongoing work to forge new business relationships between talented London developers and US investors looking for the next global gaming hit.

Execs from CrossCut Ventures, Upfront Ventures, The Venture Reality Fund and Zynga, Inc. will be taken on an intensive business trip to showcase the city’s creative talent, its rich, versatile skills base and demonstrate how the UK’s generous creative sector tax reliefs can be put to good use.

The visiting execs will visit London studios including Improbable Worlds, Lift, Mind Candy, Space Ape, Third Floor and ustwo. They will also listen to pitches from UK developers, receive talks from tax and legal experts and a take part in a trip to Brighton’s Develop Conference and the Develop Awards. 

Games London is a partnership between Film London, the capital’s screen industries agency, and games trade body Ukie. This aspect of the project builds on successful familiarisation trips run by Film London for the capital’s film, television and animation industries and Ukie’s intricate understanding of the gaming landscape. This trip forms part of a wider programme of ongoing work, which has so far included the inaugural London Games Festival – which welcomed some 38,000 attendees – and the Games Finance Market which linked UK developers with overseas investors who, between them, had over £100m to invest in UK businesses.

Andy Payne, Chairman of Games London, said: “London’s games industry is very much wide open for business, and there really couldn’t be a better time to come experience the city’s amazing tech talent, diversity, creativity and downright disruptive nature. Over the course of five days we’ll be taking our visiting execs on an intensive tour of what our vibrant games sector has to offer, providing an invaluable opportunity to forge connections, strike up new new business partnerships and help us in our mission to make London becomes the games capital of the world.”

Train2game News UK Games Industry at GDC


Biggest ever UK Industry contingent flies out to leading games developer conference

·         Ukie hosts the largest ever UK industry stand at GDC, with 40 UK games businesses exhibiting on their managed stand
·         2016 will see a new UK Growth and International Trade seminar, chaired by Ukie CEO
·         UK Industry Drinks reception returns, sponsored by Games London, UKTI, Wells Fargo and BAFTA

The world’s leading games developer conference, GDC, is set to feature the largest ever UK industry stand this year, managed and organised by games trade body, Ukie. Exhibiting businesses will demo new game releases and products on the official UK stand, as well as hosting meetings with international business partners.

The UK industry stand will host over 40 of the top UK games companies, including delegations from Wales, Northern Ireland and the Northern Powerhouse.

On Wednesday 16 March, Ukie CEO, Dr Jo Twist, will also be chairing a seminar at the British Consulate in San Francisco. The seminar, ‘UK Growth and International Trade’, will cover opportunities for international trade from the innovative games sector. The seminar will also include case studies of the financial incentives of developing games in the UK, such as the highly successful Video Games Tax Relief, which supported the development of 237 games in 2015. Companies speaking include transatlantic business experts Fitzgerald & Law and EKS&H, as well as a panel discussion with Edge Case Games and Silicon Valley Venture Capital.

Ukie will also host the annual UK Industry Drinks Reception on Wednesday 16 March, an evening of international networking, in partnership with Games London, Wells Fargo, BAFTA and UKTI.

Dr Jo Twist, CEO of Ukie, said, “It’s important that we continue to inform the global marketplace why the UK is such an attractive and important location for games businesses. GDC gives the UK industry a vital platform on which to showcase world-leading content and services to a global audience, attracting important investment and generating business with the brand new London Games Festival launching in April this year, part of Games London, we hope to see even more international attention to the sector in the UK.”

For more information on Games London visit