Train2Game News Box Joining GameBlast19

Committed video gamers from Birmingham technology giant Box are gearing up to burn the midnight gaming oil to raise money for people with disabilities.

Around 20 staff at the Minworth-based business will be playing video games continuously for 24 hours as part of GameBlast19, the UK’s largest gaming marathon weekend.

This will be the fourth year Box has taken part in the event, having previously raised more than £2,000 for the charity SpecialEffect, which uses technology to help people with disabilities enjoy video games.

Box is asking people to help them reach their £1,000 target by donating money via www.justgiving.com/boxgameblast19

The game-a-thon takes place February 23-24.

Rodney Critchlow, store manager at Box, said: “We’re really excited to be taking part in GameBlast19. A lot of us are keen gamers, but playing for 24 hours is still a big challenge.

“We’ll have a schedule of games to play throughout the event, and people will be able to watch via our Twitch channel, www.twitch.tv/boxuk

“SpecialEffect is a fantastic charity which uses things like modified joypads and eye-control technology to enable disabled people to play games. It means they don’t have to just sit there and watch their friend or sibling having fun.

“We’re hoping to raise at least £1,000.”

Box.co.uk sells an extensive range of technology and computing products through its specialist website and retail shop, including laptops, desktop PCs, phones and tablets, components, monitors and printers.

The business was founded by Mark Jordan in 1996 and today is the UK’s leading technology e-commerce business, employing over 100 people and turning over £42 million.

Train2Game News Video Games Industry Worth Over Half of UK Entertainment Market

The video games sector now accounts for more than half of the UK’s entire entertainment market, according to a new report.

The industry is worth £3.86bn – more than double its value in 2007 – said the Entertainment Retailers Association (ERA).

That makes it more lucrative than video and music combined.

The success is largely down to three games: Fifa 19, Red Dead Redemption 2 and Call of Duty: Black Ops 4.

The games market has grown, despite the fact that the physical console and PC games market shrank slightly in 2018.

Chief executive of ERA, Kim Bayley said: “The games industry has been incredibly effective in taking advantage of the potential of digital technology to offer new and compelling forms of entertainment. Despite being the youngest of our three sectors, it is now by far the biggest.”

Three games – Fifa 19, Red Dead Redemption 2 and Call of Duty: Black Ops 4 – each sold more than one million physical units in the UK during 2018.

This is all the more impressive when you realise that these games were all released in the latter part of the year.

The figures do not take account of the success of mobile and free games such as Fortnite, however, which has more than 200 million players around the world.

Mass market entertainment

Piers Harding-Rolls, head of games research at IHS Markit said: “During the last five years the games sector has benefited hugely from the mainstream adoption of games apps on smart devices, and the transition from physical distribution to digital distribution in established parts of the market such as console gaming.

“Games are now truly mass market and a very important part of the entertainment sector.”

He added: “Growth has been fuelled by the dominance of free content and in-game monetisation, which expands the adoption of games but also removes the cap on spending for those gamers that are really engaged in the experiences.

“The flexibility of interactive content means it is unique in that it can be monetised in this way, which is an advantage over other forms of entertainment.”

Source: BBC News