Today, leaders from the global games industry who participated in #PlayApartTogether committed to reactivate the initiative launched one year ago, which encourages gamers everywhere to follow World Health Organization (WHO) health advice on COVID-19 prevention.
As part of #PlayApartTogether, a large number of gaming companies agreed to disseminate evidence-based health messages from WHO to help slow the spread of COVID-19. To promote these messages, hundreds of game industry leaders in the interactive entertainment space have encouraged their vast network of users to follow the WHO’s health guidelines—including on physical distancing, masks, hand and respiratory hygiene, avoiding crowds and how to keep rooms well ventilated.
Since the initial kickoff of the campaign, #PlayApartTogether has been adopted by platforms and organizations across the breadth of the digital entertainment space, including mobile, console and PC gamemakers, hardware, platforms, eSports, streamers, universities, non-profits and consumer advocacy groups. The hashtag has been seen by gamers around the world, during the pandemic, in countries including Finland, Germany, Israel, Italy, Japan, Jordan, the Netherlands, Russia, UK and the USA.
WHO has served as the leading international health agency spearheading the global response to the coronavirus outbreak and has prioritized keeping people informed through equitable access to trusted information. As information on the virus, as well as diagnostics, treatments and vaccines are developed and used around the world, WHO continues to provide essential guidance and public health recommendations to governments, communities and individuals everywhere, including through new and wide-reaching communication channels.
By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices of protection from COVID-19 transmission for the sake of their own health and that of their families and communities. By incorporating COVID-19 prevention messages into games, people everywhere are told: “Wherever you are, whatever game you play, you can make a difference.”
Follow the hashtag #PlayApartTogether on social media for ongoing updates and details.