Train2Game News Lenovo and Razer team up

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At DreamHack Winter 2015 today, Lenovo (HKSE:992) (ADR: LNVGY) and Razer revealed their first-ever gaming desktop prototype that will officially launch at CES (Consumer Electronics Show®) 2016.

The two companies announced that together they will co-brand and co-market special Razer Edition models of Lenovo’s Y series gaming devices – marrying  the manufacturing, supply chain and channel relationships of Lenovo, the world’s number one PC maker, with the immersive technology and deep expertise of Razer, a leading company in connected gaming devices and software for gamers.

PC gaming today offers a rich and immersive experience – thanks in part to cutting-edge graphics performance, superior processing power, and peripherals designed specifically for gaming. Lenovo will employ its system design and engineering expertise, while Razer will enhance the immersive experience for gamers. All forthcoming Lenovo Razer Edition products will be co-branded and reflect the edgy Lenovo Y series look and feel with iconic Razer elements like customizable Chroma lighting effects.

Razer matches Lenovo’s scale and broad appeal with a high-touch dedication to the gaming community. Lenovo and Razer will be offering Y series Razer Edition products to Lenovo’s extensive global reach and Razer’s core gamer communities. Additionally, both companies are looking to jointly double down efforts to fast track the development of new technologies, including gaming experience enhancements.

The Lenovo and Razer strategic partnership will extend to multiple new designs and products and the companies will also explore potential cross-selling opportunities in the near future.

“We are thrilled to partner with Razer and bring out the best from both companies to deliver a better, more immersive gaming experience for customers,” said Victor Rios, vice president and general manager, Workstation BU, Gaming and Industry Solutions, Lenovo. “While we bring to the table our engineering expertise, design muscle and scale, Razer adds in the finesse and experience of serving the gaming community for the last decade. We believe our partnership is a strong first step that will lead to the delivery of winning PC gaming solutions and a brand new experience to our customers.”

Razer Co-Founder and CEO Min-Liang Tan said, “This agreement opens opportunities to advance the gaming lifestyle through world-class product in unprecedented ways. Lenovo is the world’s #1 PC maker. Razer is the world’s #1 gaming lifestyle brand. Together we have the passion, insight and operational capabilities to delight and empower the PC gaming community worldwide.”

To receive updates regarding the Lenovo and Razer partnership, register at http://rzr.to/LRE.

Train2Game News Open Gaming Alliance’s new member

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The Open Gaming Alliance (OGA), a non-profit trade association focused on the games industry, today announced Lenovo, the world’s number one PC maker, as the latest company to become a corporate member.

Lenovo joins other industry leading companies including  Intel,  Dell/Alienware,  Logitech,  Razer,  Unity and  Webroot in supporting the OGA’s efforts to provide leadership and opportunities; and encourage growth and diversity within the games business ecosystem.

The  Open Gaming Alliance recently released its annual  Pinnacle research report analyzing industry revenues and trends. Leading into this year’s E3 Expo, the organization also  announced several new initiatives including new  membership levels; new AR/VR, Software and Cloud Gaming special interest groups; and a significant expansion of its indie developer support.

“As gamers continue to drive PC growth around the world, we are excited to join OGA’s gaming ecosystem to identify opportunities and best practices with other industry developers and influencers,” said Dilip Bhatia, vice president, WW Marketing, PC and Enterprise Group, Lenovo. “This fall, we will be bringing to consumers an exciting new series of premium gaming desktops and laptops that will take PC gaming to the next level.”

The Open Gaming Alliance provides an array of resources to its industry members, ranging from research and best-practice guidance; to marketing support and networking with some of the industry’s premier middleware and hardware providers, and publishers. Originally established in 2008 as the PC Gaming Alliance, the organization has evolved to cover multiple platforms and operating systems; maintaining its primary goals of strengthening and promoting the community around all game platforms while providing a unified voice.

“Lenovo is the leading provider of personal PCs, and the biggest provider of mobile phones in the important China market,” said  Drew Johnston, OGA president. “You can’t talk about either as a gaming platform without including them. We look forward to the valuable insight they bring to the table, and their help in delivering the best knowledge and guidance for our members to be successful.”