Following the weekend’s world record-breaking Game Jam, Microsoft is making more waves in the UK games industry.
Microsoft is opening their fourth studio in London dedicated to developing games for Windows 8 phones and tablets. The other Microsoft studios in London are Rare, Lionhead and Soho Productions.
The new studio will be headed by Lee Schuneman, current production director of Rare. He will report to Phil Harrison, corporate vice president of the interactive entertainment business in Europe. Schuneman was behind Kinect Sports, the Xbox 360 avatars, Fable: The Journey and the Sky TV app.
Schnueman said “I’m hugely excited by this new venture.
“Adding a fourth UK-based studio to the incredible roster of talent already in place not only increases our regional studio presence, but will allow Microsoft Studios to explore the many creative and business opportunities that developing new games and entertainment experiences on Windows 8 tablet devices and platforms will afford.”
The Windows 8 operating system was put to the test for games development by the students at the world record winning Game Jam at the weekend. The students proved that Windows 8 had a good diversity with all the different games they put together in 48 hours.
Microsoft CEO Steve Ballmer sung the praises of Windows 8.
Ballmer said “Windows 8 is going to do great.
“I’m not paid to have doubts. I don’t have any. It’s a fantastic product… people talk about “how healthy is the PC market?” There’s going to be close to 400 million PCs sold in the next year, which makes it a big market. And whether it’s 405 million or 395 million, it’s a big market, and Windows 8 will propel that volume.”