Their new product is an ambitious and unannounced gaming initiative that is code-named Toy Box which has been described as a game console with extensive mobile and other online applications in which various Pixar and Disney characters will interact with each other for the first time.
Recently detailed was The Walt Disney Company’s struggles as it pertains to mastering the internet. The company’s online components, as well as their gaming and mobile divisions, have posted 15 consecutive quarters of losses.
The company as a whole is doing very well with ventures such as earlier this summer with the big screen phenomena that was The Avengers, which earned over 1.5 billion dollars for Marvel Studios, which is now owned by Walt Disney Pictures.
Its inability to make much headway on the internet and with games however is becoming hard to ignore and given how the importance of such outlets will only increase as time goes on, now might be time for Disney to do something particularly drastic or bold.
There are several other initiatives now under-way, to help turn the online tide. One idea includes another massive redesign of Disney.com, their third in five years.
Given Disney’s long time ties with Pixar, which is also connected to Apple who certainly have aspirations of their own, we could see the rise of an under dog in the next generation.