Train2Game News British women game a month a year


Modern British women spend A MONTH of every year playing video games, according to new research.

Researchers from Guinness World Records 2017 (Gamer’s Edition) have revealed the true extent of women’s growing love of gaming.

The study showed the average female spends up to 12 hours a week glued to either a mobile phone screen (8 hours) or a games console (four hours).

Interestingly more than four in ten female gamers said they find it therapeutic and over a quarter said they get a genuine buzz when they successfully complete a level or score sought after points or rewards.

The typical British female has over five gaming apps downloaded to her mobile device and claims she dedicates 15 percent of everyday to playing games and puzzles.

According to the research of 1,500 women, eight in ten prefer to game own their own but 18 percent regularly play with their other half, with 44 percent saying gaming together has brought them closer in their relationship.

However, there is fierce rivalry between couples with over two thirds (68 percent) of females claiming they are far superior than their partner when it comes to gaming.

Phoenix Perry, Lecturer in Computing at Goldsmiths, University of London said: “As someone who works in computing and video game development, these figures do not come as a surprise to me.

“I regularly work with female gamers who will often describe the therapeutic effect of playing and the buzz of succeeding in a game. And of course, it goes without saying that I very much enjoy the experience myself.

“I am a passionate advocate for women in gaming and the tech industry in general, and my work constantly looks for opportunities to bring people together to raise awareness of our collective interconnectivity.

“Studies like this show that the appeal of gaming is anything but exclusive to men, and that can only be a good thing.”

More than two thirds (67 percent) of the 1,000 girls polled said their favourite type of game was a puzzle or pattern game and the most popular place to play was when in bed (54 percent).

Candy Crush emerged as the top game played by the nation’s girl gamers, followed by Angry Birds and Temple Run.

Just over a third (34 percent) said their go-to place to game was on a bus or train and more than one in ten (11 percent) even get tapping away on their smartphone while in work.

However, 23 percent claim their boss has caught them engrossed in an online game once or twice, but a sneaky 77 percent said they play discreetly so that colleagues think they are working.

Interestingly, 28 percent of the females polled think they are a calmer individual since they started gaming and a quarter reckon they have better reflexes.

Nearly a third (31 percent) felt gaming was the best way to get some ‘me time’.

But more than one in ten (11 percent) female gamers said their kids are constantly nagging them to get off their phone and to stop playing games.

TOP 20 MOST POPULAR GAMES (VOTED BY WOMEN)

1. Candy crush

2. Angry birds

3. Temple run

4. Fruit Ninja

5. Words with friends

6. Cut the rope

7. Subway surfers

8. Flappy Bird

9. Despicable Me: Minion Rush

10.Clash of Clans

11.QuizUp

12.Doodle jump

13.Draw me

14.Crossy Road

15.Lara Croft GO

16.Clash Royale

17.Fifa mobile

18.Fallout shelter

19.Real Racing

20.Kingdom Rush 

Train2Game News Gamers make best drivers

Marmalade, the leading specialist in learner and young drivers’ insurance, has revealed that contrary to public perception, gamers are in fact amongst the safest young drivers in the UK.
To ascertain whether hobbies and interests have an impact on how young people drive, Marmalade also surveyed a group of customers. It analysed their driving behaviour, using telematics data from their recent journeys, to identify which interests are most likely to make a driver safer or more reckless.

Marmalade’s own telematics data analysis of its customers concluded that gamers were amongst the safest drivers on UK roads, with many customers gaining higher than average safety scores of over 90% in an average journey.

These findings were then measured against a YouGov survey* commissioned by the insurance company to understand the general public’s perceptions of drivers and what makes a safe driver.

The survey asked the public which hobbies were most generally indicative of reckless driving. 52% of YouGov survey respondents who identified a hobby as indicative of reckless driving, said that those who liked computer gaming are more likely to be a careless driver, significantly more than any other hobby listed. Other options included reading, computer gaming, listening to music, socialising and watching TV/films.

Marmalade wanted to investigate correlations between lifestyle choices and driving style to work with its young customers to help improve driver safety.

Guy Knight, Director of Marmalade, says: “Our ethos has always been to support our drivers by offering second-to-none customer service alongside fantastic products that suit them and their lifestyles. We’re thrilled that our data confirms whatever hobby you choose you can still be a safe driver.”

In support of Marmalade’s findings, research from the University of Rochester, USA,  shows that video game players develop a heightened sensitivity to what is going on around them, and this benefit doesn’t just make them better at playing video games, but improves everyday activities like driving.

Jim Knight, a 20-year-old Ambassador for Marmalade, says: “I do enjoy gaming and I feel I’m a good and safe driver –it might even impact positively on my driving. I believe that my hobbies have no impact on my driving, so please don’t stereotype us!”

With this insight, Marmalade has developed a quiz game and competition for young drivers to take part and discover what type of driver they are. Entrants will also be in with a chance to win a Vauxhall Corsa, 1.4 litre SRI: www.wearemarmalade.co.uk/stereotypes .