Chartboost, the largest business engine for mobile games, has announced the launch of three new products – Post-Install Analytics (PIA), Retargeting and Newsfeed.

Chartboost’s expanded product offering is part of the only unified solution exclusively for mobile game developers to target and re-engage segments of players through in-game messaging and retargeting campaigns, all from one Dashboard.

“Chartboost is committed to providing mobile game developers with the tools and insights to create campaigns that drive high ROI and solve for their in-game business goals,” said Maria Alegre, CEO and co-founder of Chartboost. “For the last three years we’ve been focused on creating the best discovery and monetization platform for mobile games, so with the release of these new products we’re building more robust solutions for mobile game developers looking to engage, retain and grow.”

The Post-Install Analytics (PIA) measures player activity and engagement after they’ve installed the game via the Chartboost SDK. It creates analytics reports for game developers, that aggregate player behavior, to help them optimize their ROI. PIA tracks player bootups, session length and in-app purchases, analyzing how often and how long players are in the game, who is a paying customer, and their in-app purchase behavior. This data is presented in Custom Reports that give developers control of the data they want to receive in their desired format including:

·         In-app purchase revenue
·         Average revenue per user
·         One to seven day retention
·         Average session length

Retargeting builds off of PIA and allows game developers to maximize the value and ROI of their campaigns by allowing them to target players who installed the game based on their playing and payer behavior. These players are more likely to re-engage with the game or be converted into paying players because they already have the game installed. Retargeting is comprised of the following features and benefits that will allow an advertiser to target their existing players for re-engagement and monetization:

Features & Benefits

·          Tracking & Segmentation – Track and create custom player segments based on player behavior in the game:
o    Bootups (frequency, last login, install date)
o    Session length (average length)
o    IAP (total spent, spent per purchase, number of purchases)
·          Targeting – Target specific player segments who have previously installed the game and by device list for higher retention, re-engagement and/or monetization.
·          Deep Linking –  Leverage deep linking support to direct players to a specific location in the game.
·          Quality –  Receive higher quality re-engagement through the largest mobile gaming-only platform.

Newsfeed was built specifically for the mobile game experience, providing an in-game messaging tool that allows game developers to engage and retain their players through real-time communication, or “stories.” Newsfeed helps developers generate awareness and interest in updates, new features, and promotions, and scores over existing solutions like push messages that players tend to dismiss and forget, by showing messages both in a slide-in banner and a persistent feed. In addition, it can serve as a cross-promotional tool that drives players to other games in their portfolio.

Newsfeed supports rich messages that include images, text and calls-to-action, and provides engagement metrics for each story. It also provides stories with an optional countdown timer allowing developers to build excitement and a sense of urgency around in-game events like limited time offers.

Features & Benefits

·  Customization – Developers have the option to build and manage their own fully customizable UI.
· Dynamic Messaging – Include an image, title and body text, countdown timers and links, including in-game slide-in banner to alert players instantly.
· Access & Control –  Player-specific options to control how many times and how often a message is shown, supported by transparent analytics to capture CTR and unique clicks.
· Simplicity –  Easy-to-use Dashboard message creator to draft, update and send messages to the Newsfeed.

Post-Install Analytics (public beta) is free and available today via SDK 4.5 for iOS and SDK 4.1 for Android.

Retargeting (closed beta) will run on a cost per click basis and will be available later this month to advertisers who update to SDK 4.5 and sign up for early access.

Newsfeed (public beta) is free and available today via SDK 4.5 for iOS with Android support coming soon.