Train2game News Mobile Fraud Prevention Suite

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At the San Francisco Mobile Growth Summit, adjust announced a major product addition to their mobile attribution and analytics system with the Fraud Prevention Suite.

With today’s product release, app developers and marketers will be able to leverage a comprehensive suite of tools that analyze and intervene in hundreds of millions of user acquisition workflows to prevent fraudulent activity from claiming payouts. Early beta results of the Fraud Prevention Suite indicate a substantial improvement in campaign activity with an estimated $1.7 million USD identified within 17 days, based on recent CPI rates of fraudulent charges.

Paul H Müller, adjust’s Co-Founder and CTO, said: “The Fraud Prevention Suite gives our clients a completely new way to proactively mitigate potential fraudulent charges and optimize their user acquisition spend across their entire user acquisition stack. We’re uniquely positioned to offer this kind of solution in the market because our technology is directly embedded in all the advertising our clients run – so we can analyze every interaction as it happens, and change how that data is interpreted on the fly. This is unlike reactive, after-the-fact analysis tools that are unable to prevent corrupted datasets and illegitimate payouts.”

adjust’s Fraud Prevention Suite specifically targets three typical approaches by fraudulent publishers:

● Anonymous IP Filtering is the first implementation to actively reject pay-outs for simulated traffic originating from data centers or other illegitimate locations.
● Purchase Verification synchronously vets and verifies purchases, allowing app publishers to block cost-per-acquisition payouts or revenue shares from faked purchases.
● Click Spam Distribution Modelling analyzes the aggregate distribution of users acquired to rapidly prevent apps from faking background “clicks” and thereby claiming organic traffic as paid.

In January, adjust ran initial beta tests of its product suite with customers, like San Francisco-based HotelTonight, by sampling a traffic flow that included more than 400 million installs to generate an overview of fraudulent activities. This initial test targeted only the portion of paid user acquisition from major US and European brands which were generated from so-called “anonymous IPs” – a strong indication that the traffic had been tampered with or falsified. Starting today, all customers have the opportunity to access adjust’s product suite for protection from fraudulent activity and charges.

Brian Han, Head of Growth at HotelTonight, said: “Controlling the quality of our traffic, and thereby preventing fraudulent activity, is a key concern for us. adjust’s Fraud Prevent Suite is the first solution we’ve found that is able to proactively intervene, and we’re really excited about using adjust for that purpose.”

Additionally, to provide deeper understanding and insights to customers and partners, adjust is hosting the first-ever European mobile fraud conference, called “Mobile Spree”, on June 2 in Berlin. Initial confirmed key speakers for the conference include Spotify, Zalando, Delivery Hero, GetYourGuide, and HotelTonight. Interested parties can learn more at http://mobile-spree.com.

Train2Game News GamesIndustry.biz Summit at EGX

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GamesIndustry.biz, the world’s leading video games trade website, and Creative England, who support and invest in the creative industries, today announced a partnership to bring the GamesIndustry.biz Investment Summit to this September’s EGX – the largest video gaming event in UK history.
  
Running at The Vox Conference Centre Resorts – next to EGX at the NEC – on Thursday 24th September, the GamesIndustry.biz Investment Summit will provide the perfect platform for small-to-medium-sized games companies to learn about public and private games investment opportunities.
  
“The Gamesindustry.biz Investment Summit has always been a fantastic venue for developers to get the inside track on investment opportunities available specially for them”, said Jaspal Sohal, Head of Games at Creative England. “Creative England has funded a number of companies in attendance during previous summits, so it’s great that we’re able to play a larger role in bringing the Investment Summit to Birmingham this year”.
  
As the UK’s premier games investment event, the summit attracts industry leaders and investors from all corners of the games industry. High profile speaker sessions will feature topics such as crowdfunding, market opportunities and pitching advice, while the Games Investment Panel will bring together an eclectic mix of venture capitalists, angel investors, publishers, platform holders and public investors to present a fantastic opportunity for developers to ask questions about every type of games investment.
  
Attendees will not only have the ability to pitch their ideas informally to investors during the event, but also to apply for formal one-to-one meetings during the afternoon of the Investment Summit. Last year, the Investment Summit enjoyed more than 50 highly successful formal pitch meetings, and in previous years these meetings have resulted in direct funding for games developers, such as a £25,000 investment from Creative England for Mad Fellows Games in 2014.
  
Investors and speakers already confirmed include Creative England, Nintendo of Europe, All 4 Games (Channel 4) and Chris Lee (Media Molecule co-founder & investor) – with more to be confirmed soon.
   
A special Early Bird price of £69 (plus Eventbrite fee) – a huge £30 off the full price of £99 (plus Eventbrite fee) – is available until Friday, 31st July. Every ticket purchase for the GamesIndustry.biz Investment Summit includes:

●    Four morning speaker sessions from major games industry spokespeople
●    The Games Investment Panel featuring Chris Lee (Media Molecule co-founder and investor), Jas Sohal (Head of Games at Creative England) and more
●    Introductory coffee/tea and a full networking lunch
●    Full access to EGX, featuring all the latest & greatest games & developer sessions
●    Exclusive access to the non-public EGX Press Area
●    An application form for games companies to apply for formal pitch meetings with investors, which take place in private meeting rooms in the EGX Press Area from 1.30-6.00pm
  
For more information about the GamesIndustry.biz Investment Summit and to secure your place, please visit: www.gamesindustryinvestmentsummit2015.eventbrite.co.uk .