Train2Game News A new market for you to sell your games

Two entrepreneurs who are creating a new marketplace for online gamers have secured a £200,000 investment from the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia Fund Managers and part of the Midlands Engine Investment Fund.

The funding will allow Alex Booth and Nick Gillett to bring their idea to market. Player Lands, which will be based in Nottingham, will allow gamers with no previous experience of e-commerce to open online stores and sell the content they create or find while playing.

The system will tap into the growing global market for in-game downloads and aims to become the leading e-commerce platform of its type.

Alex, a serial entrepreneur who also has a yacht and private jet hire business, came up with the idea after working as a consultant in the gaming industry. He joined forces with Nick, an angel investor and founder of London-based digital agency C360 which he sold in 2006. They set up Transaction Technologies in 2016 to pursue the idea.

Player Lands will offer customers a secure and straightforward way to buy content for their favourite games. It will give shopkeepers their own customisable store, together with tools to manage inventory, market their products and run promotions, while also providing detailed reporting to help them increase sales. The platform will be secure, easy-to-use and provide a safe environment for children as well as more seasoned players. It will use blockchain technology to create a completely transparent public ledger for each item traded.

Alex Booth, CEO of Transaction Technologies, said:
“This is an incredibly exciting time to be involved with the games industry, which despite its enormous size is still growing fast. We want to give gamers the opportunity to capitalise on their hard work in-game, letting them trade the items they’ve found or won for real cash. The investment from Mercia is going to help us bring the idea to market quickly and with the technical excellence this market demands.”

Dr Sandy Reid, Investment Manager with Mercia Fund Managers, said:
“The worldwide market for downloadable in-game content is growing rapidly and already dwarfs the income from pay-to-play games. However, it is served by mostly low-level e-commerce providers and content creators are struggling to find platforms that offer the professionalism and service that they need. The funding will enable Alex and Nick to put their idea into practice and fill this gap in the market. We feel there is a real opportunity for Player Lands to become the leading platform of its type in the coming years.”

Lewis Stringer, MEIF Senior Relationship Manager at the British Business Bank, commented:
“The innovative nature of Transaction Technologies is testament to the thriving creative and digital content sector across the Midlands. It’s great to see finance from the Midlands Engine Investment Fund being deployed in such exciting, early-stage technologies, and we look forward to Alex and Nick making a success of this forward-thinking concept.”

Lindsay Wetton, Senior Programme Manager for Business Engagement at the D2N2 Local Enterprise Partnership, said:
“Creative and digital businesses, such as Transaction Technologies, form an integral part of the Derbyshire and Nottinghamshire economy. With help from the Midlands Engine Investment Fund, the D2N2 Local Enterprise Partnership and its Growth Hub is working to ensure that businesses across its area are given the support that they need to grow, succeed and flourish.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Train2Game News eSports affecting PC Hardware sales

​Technology management consulting firm Jon Peddie Research has added an eSports hardware analysis to its PC Gaming Hardware report series and forecasts the market to reach $856 million in 2017. 

Growing at a blistering 42% CAGR, eSports influenced PC Hardware purchases will reach over $2.2 billion in annual sales by 2020.

Ted Pollak, JPR Senior Video Game Industry Analyst said, “Much of the current eSports research focuses on advertising and event revenue as well as game sales influenced by eSports tournament creation or adoption. Often overlooked is the fact that eSports is increasing hardware revenue in multiple ways. The first and most important factor is that eSports is minting new customers. Their initial system and peripheral purchases often measure over a thousand dollars. Additionally, hardware marketing via team sponsorships are encouraging new and existing gamers to select better parts and accelerate upgrades and rebuilds which also enhances the market.”

From high refresh/resolution displays, to mice and keyboards, to headsets and entire systems, the eSports influenced PC Gaming Hardware market comes in many forms.

Jon Peddie, President of JPR noted, “Our analysis not only measures eSports influence across hardware segments, but it drills down to pricing tiers within each segment and does this for all major geographic regions globally. If one adds our data to even the most conservative advertising, software, and event revenue, the market has already breached $1.5 billion. eSports is about and for the gaming community, not just who’s selling ads, or running conferences.”

Pricing and Availability

The Worldwide PC Gaming Hardware Market report series by Jon Peddie Research covers 33 countries, notebooks, desktops, DIY, and accessories, comes in three versions: High-End, Mid-Range, and Entry-Level, with each version selling for $7,500 and the set of three for $15,000. JPR also offers annual subscriptions, consulting and custom analysis, and discounted packages across multiple services.

Train2Game News Mobilize your games

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iQU Group today announced the launch of its new outfit, Mobilize, focused exclusively on the mobile games market to help developers self-publish successful mobile titles, engage players and operate profitable games.

In a crowded, confusing market, Mobilize gets involved in the development process early to offer a holistic, bespoke go-to-market and growth strategy with scalable products and solutions. Led by mobile games guru, Oliver Kern, the Mobilize team is already working with established developers such as Hutch Games, Mind Candy and more… and will be rolling out additional services in the coming weeks.

“In today’s saturated mobile games market it’s very important for developers to not only make a great game but to also create a viable strategy to soft-launch, launch, run and monetize their game properly”, said Oliver Kern, the group’s VP and Chief Mobilizer. He continued “There is a lot of noise with too many companies claiming to provide the silver bullet in terms of player acquisition or analytics or some other such service. However, a game is successful when many factors work in harmony. In a nutshell, our goal with Mobilize is to help developers understand all the levers of launching a successful game and maximizing their opportunity when self-publishing their titles. We want to start working with them early on in a project to help create a cohesive strategy for launch, promotion and live operation that will benefit the life and commercial viability of the game”.

iQU Group’s founder and board member, Reinout te Brake, said, “We are very proud to announce the launch of Mobilize as a new addition to the group. For over 5 years, iQU has been helping games developers and publishers increase the value of their games by providing solutions that extend and maximize the player life-time and value of their marketing spend. The current games landscape is extremely complex, with small teams having to master technical, creative, analytical, tactical, marketing and industry knowledge to be successful. With Mobilize we have brought together an experienced, world-class team to help clients navigate this landscape and increase their probability of success.”      
                       
Mobilize services include campaign management, soft-launch management and data analysis, channel expansion to help mobile developers reach every relevant channel, regardless of studio size, and country management to execute international marketing campaigns in French, German, Russian, Spanish, Dutch, Italian and English.

For further information on Mobilize, please visit: www.mobilizemygame.com